HubSpot Growth-Driven Design Certification Exam Answers 2022
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HubSpot Growth-Driven Design Exam Details:
- Questions: 55 questions
- Time limit: You have 60 minutes time to complete the exam
- Pass Answers: You must answer 47 questions correctly to pass.
- Pass rate: 90% or higher to pass
- Validity Period: 12 Months
- Retake period: If you don’t pass the assessment, you can take it again. You must wait 12 hours between attempts.
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QUESTION #1
What primary challenge(s) exist with
the traditional web design process?
(A) The website launch often falls
behind schedule and runs over budget.
(B) Most decisions about the website
are based on assumptions and are from the company’s point of view.
(C) Poor results happen because
there are minimal improvements made after the launch.
(D) A and B
(E) A and C
(F) A, B, and C
QUESTION #2
Fill in the blank: Growth-Driven
Design is a smarter approach to web design that ____________, ____________, and
____________.
(A) reduces frustration and risk,
drives optimal results using data, improves the entire company by using the
website as a tool for company-wide learning and growth.
(B) uses the latest design trends,
incorporates responsive design, optimizes the site using experimentation.
(C) makes redesigns more fun,
improves website navigations, uses overseas outsourcing to move quicker.
(D) None of the above are correct.
QUESTION #3
What are the three stages of
Growth-Driven Design?
(A) Strategy, Launch Pad,
Continuous Improvement
(B) Roadmap, Usability, Optimization
(C) Planning, Development,
Refinement
(D) Strategy, Creation, Acceleration
QUESTION #4
Which statement best
describes the purpose of the strategy stage?
(A) Develop an empathetic
understanding of your audience’s world and how the website can solve problems
along their journey.
(B) Gain a deeper understanding of
what others in the organization, including stakeholders, value in having on the
website.
(C) Collaborate with outside industry
designers to ensure your new website incorporates the latest design trends.
(D) Dive deep into your brand and
your competitors to develop designs and positioning that’s superior to your
competitors.
QUESTION #5
True or false? A
launch pad website doesn’t contain any content. It’s a functional prototype of
what the website will look like when it’s done.
(A) True
(B) False
QUESTION #6
Fill in the blank: The
primary goal of the continuous improvement stage is to _______.
(A) run conversion rate optimization
on existing pages.
(B) keep the website content,
platform, and plug-ins up to date.
(C) to collect data so you have
information for your next redesign.
(D) use data to identify and
build high-impact actions to drive business growth.
QUESTION #7
Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?
(A) “We need to shift our
thinking to view the website as an asset we invest in to drive company growth.
Agencies on a 2017 survey reported seeing 14.1% more visitors, 16.9% more
leads, and 11.2% more revenue six months after launching their website using Growth-Driven Design.”
(B) “Our website is very important.
GDD helps us organize and store all our content for our customers to access at
any time. Giving them access to this content is very helpful and will likely
help generate more leads.”
(C) “You’re right. However, we need
to keep the look and feel to be up to date with the latest design trends. The
more pleasing the design is, the more likely visitors will like us more than a
competitor. GDD is a great playbook to stay on top of design trends.”
(D) “You’re right, the website isn’t
really key to our company. It’s probably best to just launch the website and
then refocus on other activities like direct mail advertising.”
QUESTION #8
Which of the following
statements best describes how to think of the website in relation to other
departments?
(A) The website is a tool that
can be used by all departments to scale and hit individual department goals.
(B) Other departments can send
customers to the website to increase website visitors each month.
(C) It’s distracting to work with
other departments, and the website should stay focused on the marketing team’s
goals.
(D) Contact information should be
listed on the website to give visitors easy access to communicate with each
department.
QUESTION #9
Fill in the blank: When using Growth-Driven Design, you can experience ______, _______, and ______ compared to traditional web design.
(A) quicker time-to-value, happier
team members, better results
(B) innovative designs, deeper
research, an overall bigger website
(C) manageable timelines, more
creativity, smaller budget requirements
(D)
stakeholder buy-in, revenue-driven decisions, more responsive
designs
QUESTION #10
True or false? You
can skip the strategy stage and move right to building the launch pad if you
have a senior team member who has been working at the company for a while
because they will already know what should be built on the website.
(A) True
(B) False
QUESTION #11
Which of the following
factors is NOT important to determine during the website goals step?
(A) The number
of high-impact pages required to build on the new website.
(B) The target goals for each key
performance indicator (KPI).
(C) The omissions.
(D) The key performance indicators
(KPIs) that should be measured.
QUESTION #12
Imagine your team is
reviewing the required work to complete the strategy stage. Upon reviewing,
your boss asks, “What is the Jobs to Be Done step?” Which of the following
responses would be the best?
(A) “Jobs to Be Done is a
framework that helps us understand the progress our customers are trying to
make, which they are “hiring” our product or service to help with.”
(B) “Each page on the website has a
specific job. Jobs to Be Done is a framework that helps our team while
wireframing to ensure the elements on the page match the job that page is
trying to accomplish.”
(C) “Jobs to Be Done is a survey we
can send to existing customers to better understand the people they interact
with at work, including influencers and decision-makers.”
(D) “Jobs to Be Done is a document
primarily used by software companies. Because we’re in manufacturing, we can
skip this step because it doesn’t apply.”
QUESTION #13
Which statement best
describes what a buyer persona is?
(A) A semi-fictional representation
of your ideal customer.
(B) A report that combines the items
that an average buyer purchases in a year.
(C) A simple description of
demographic characteristics of people you’d like to target.
(D) The most recent lead that
converted into a paying customer.
QUESTION #14
Which of the
following statements best describes the goal of a journey map?
(A) To gain a holistic view of
your persona’s life throughout their journey of accomplishing their job to be
done.
(B) To understand the page funnels
that users are moving through on the current website to identify where they’re
dropping off.
(C) To identify gaps in your content
strategy by mapping out all of your current content offers and matching them to
their respective lifecycle stages.
(D) To understand the steps the user
goes through while working with a competitor to find areas of weakness.
QUESTION #15
Why is it important
to wait until the end of the strategy stage to complete the website-specific
strategy items?
(A) It’s important to have a deep
understanding of your users before developing the website-specific strategy
items.
(B)
The website-specific strategy items are completed at the beginning of
the strategy stage to help us understand how the website is used by the company
and our users.
(C) It’s best to work on
the website-specific strategy at the end because you often have to
wait until others in the company send out your discovery questionnaire. While
waiting, you can work on other less-important activities, such as
developing personas.
(D)
The website-specific strategy items are often determined at the end
because of a lack of resources. If you have a big enough team, it’s preferred
to start working on the website- specific items as soon as possible.
QUESTION #16
Which of the
following items could be included on your website wish list?
(A)
Specific on-page elements
(B) Website sections and pages
(C) CRM integration details
(D) Browser compatibility
requirements
(E) Quoting calculator
(F) They all could be included on
the website wish list
QUESTION #17
How should you
evaluate tools for your Growth-Driven Design tool stack?
(A) Start with the goals you’re
trying to reach. Then look at the functionality required to achieve those
goals. Lastly, pick the tool that’s the best fit with that functionality.
(B) Because the industry is changing
quickly, the best strategy is to find the newest tools on the market because
they use the latest technology.
(C) There’s no need to change the
tools you’re using, because the tools used in traditional web design are also
the best tools for Growth-Driven Design.
(D) To save your team from having to
learn a new tool, use the same tools your team is already using and feels
comfortable with.
QUESTION #18
When evaluating tools
to integrate into a Growth-Driven Design tool stack, which of the following is
NOT an important functionality consideration?
(A) It promotes team collaboration.
(B) The CMS helps your team create,
manage, and grow content.
(C) It has direct data
integrations into social networks to pull social data into the database.
(D) It helps your team perform user
research.
(E) It helps your team quickly and
easily turn insights into experiments.
(F) It has deep integrations with
other systems used to drive business growth.
QUESTION #19
Your team is
evaluating different content management systems (CMS). Which of the following
questions should your team members ask themselves?
(A) Does this CMS remove bottlenecks
and empower our non-technical team members to take action?
(B) Is this CMS fast, secure from
hackers, and reliable?
(C) Which CMS allows us to take
action on data and best supports our GDD efforts?
(D) Is this the best CMS to help us
achieve our goals and drive business growth?
(E) All of the above
QUESTION #20
rue or false? Your
strategist’s (or team leader’s) role is to master the process of uncovering
answers from your users and turning those answers into items to build to drive
value and business results.
(A) True
(B) False
QUESTION #21
Which statement best
describes when user research is used during Growth-Driven Design?
(A) User research is used
throughout the entire GDD methodology, but it’s especially common during the
strategy stage and the plan step of the continuous improvement stage.
(B) User research is primarily done
when first kicking off a new GDD engagement to better understand your audience.
(C) User research is primarily done
during the launch pad stage when you’re testing various prototypes with actual
customers.
(D) User research is primarily done
after running an experiment that doesn’t perform like you predicted.
QUESTION #22
True or false? It’s
common to answer a user question by conducting one type of research.
(A) True
(B) False
QUESTION #23
Which of the
following statements is NOT an example of a time you need to use qualitative
research?
(A) When you need to find out “why”
users are behaving a certain way.
(B) When you’re first starting out
and/or lacking quantitative data.
(C) When you need to dig deeper into
a specific topic.
(D) When you need to save time on
research to hit a deadline.
QUESTION #24
Imagine you’re
reviewing your website’s analytics and notice a large percentage of users
exiting the site on the third step of your conversion funnel. The third step of
the conversion funnel is the “product comparison page.” You want to review the
behaviors and interactions each user has on that page just before they exit.
Which research category would be best to use in the scenario above?
(A) Observational
(B) Qualitative
(C) Quantitative
(D) Prototyping
QUESTION #25
When is quantitative
research a good option for your team to use?
(A) When you’re looking for trends.
(B) When you want to see how users
interact with a new prototype.
(C) When you’re testing and
validating your experiments.
(D) A and C
(E) All of the above
Which statement best
defines a launch pad website?
(A) A website that looks and
performs better than the one you have today but is built quickly and is not a
final product. Rather, your launch pad is the foundation you’ll build and
optimize from using data.
(B) A website that is built quickly
by removing the majority of pages and functionality. The result is
a pared-down version of your old website.
(C) A fully built website that
includes all of the ideas your team and stakeholders developed in the strategy
stage.
(D) An interactive prototype built
in PowerPoint that can be used to gather user feedback and iterate on. Once the
feedback is collected, the launch pad is turned into a full website.
QUESTION #27
Imagine your boss
asks you, “Why is it important that we launch the launch pad website quickly?”
Which of the following statements is the best response?
(A) “Two reasons. First, the
faster we launch, the less risky assumptions are made. Once it’s live, we can
start collecting data to inform our decisions. And second, the faster we
launch, the sooner we’ll start seeing a return on our investment. Remember,
we’ll continue to build and optimize the site after it’s live.”
(B) “The primary reason we need to
launch quickly is to allow our team to shift focus from the website to other
marketing activities. It’s common to spend too much time on the website and
forget about everything else.”
(C) “Since we’re an enterprise
website with lots of content that can’t be cut, we’re not able to build a
launch pad website. Instead, it’s better to follow traditional web design and
then run optimization after.”
(D) “Launch pad websites are not
compatible with our ecommerce website. It’s impossible for us to cut down the
number of products we sell. Therefore, we should do traditional web design with
optimization after.”
QUESTION #28
What is the
difference between a launch pad website and a traditional website?
(A) The end result is a fully
built website for both. It’s the behind-the-scenes process involved
in the launch pad site that the company and users don’t see that enables a
faster launch.
(B) A launch pad and a traditional
website do look quite different. Launch pad websites are much smaller and
require a great deal of content to be removed or archived.
(C) The launch pad is only seen by a
small group of users during the user testing process. The rest of the company
and users don’t see the website until you launch the full traditional site.
(D) None of the above accurately
describe why it’s hard to tell the difference.
QUESTION #29
Which of the
following technique(s) can be used to increase speed and quality of the new
launch pad website?
(A) Customizing your approach
(B) Implementing sprint workshops
(C) Effective content development
(D) Stakeholder-driven brainstorming
(E) Investing in internal
efficiencies
(F) C and D
(G) A, B, C, and E
(H) All of the above
QUESTION #30
When customizing your
launch pad acceleration approach, which of the following possible acceleration
methods should you NOT use?
(A) Launch and expand
(B) Wise investor
(C) 80/20
(D) Kickstart
(E) All hands on deck
QUESTION #31
Which of the
following is NOT a good way to speed up the process of building a launch pad
website?
(A) Prioritize the 20% of the wish
list items that will make 80% of the impact.
(B) Build the site as quickly as
possible, regardless of quality.
(C) Develop a streamlined process to
focus time where it will make the most impact.
(D) Adopt the agile process to speed
up your internal efficiencies.
QUESTION #32
True or false? The
only way to speed up the creation of a launch pad website is to cut out the
majority of the content.
(A) False — cutting down the amount
of content on the site is only one of many options for speeding up a launch pad
website and may not be the right choice for your specific website.
(B) False — the second way to speed
up the launch pad website is to limit the stakeholders to only one revision on
all content and designs.
(C) True — the only way to ensure a
quick launch is to remove all of the content except for the most important
pages.
(D) True — most of the content on a
website is not critical to the success of the site, so it’s better to simplify
and delete it.
QUESTION #33
Fill in the blanks: A
sprint workshop is a _________ where _______ step(s) out of the day-to-day to
collaborate and develop a set of _________ that will be ________.
(A) focused period of time, the
team, specific deliverables, tested on website users
(B) week-long event, your
users, website ideas, pitched to management.
(C) quarterly meeting, stakeholders,
guiding principles, implemented on the website that quarter.
(D) sporting event, your team,
athletic events, used for team-building.
QUESTION #34
Fill in the blank:
Running a sprint workshop is time consuming for the team, but it’s worth the
time investment because: ___________.
(A) pulling everyone, including
stakeholders, together for a focused time period ends up saving time by
avoiding slow communication, distractions, and approval delays
(B) you can pull on the collective
knowledge of a diverse group, which results in better ideas
(C) having everyone together,
including stakeholders, creates better buy-in and alignment across
the company
(D) All of the above
QUESTION #35
Your team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
(A) During the
strategy kick-off, wish list brainstorming, designs, and new site
launch.
(B) During the user interviews,
content creation, launch, and start of the continuous improvement stage.
(C) During the
strategy kick-off, designs, sales team presentation, and the launch
media press release.
(D) Sprint workshops are only run
during the strategy kick-off.
QUESTION #36
Which of the
following is NOT a way to create remarkable content?
(A) Get started as soon as possible.
(B) Weekly check-ins with
content contributors.
(C) Invest in using content
professionals.
(D) Have the CEO create the
content from scratch to ensure it’s in their voice and makes a personal
connection with website users.
(E) Jump
from hand-sketched wireframes to building prototypes directly in your
CMS while simultaneously collaborating on content in the CMS.
QUESTION #37
True or false? It’s
important to code a marketer-friendly website.
(A) True — this removes
bottlenecks, allows your team to move faster, and keeps developers building
interesting projects versus spending their time making small updates.
(B) True — marketers love to jump
into the CSS and API code to adjust and improve the code the developers
created.
(C) False — the website has always
been managed by IT and they always push website improvements to the top of
their work list. There’s no reason to get marketers involved.
(D) False — a CMS does not need to
make it easy for marketers to work on the website, and most developers hate
learning new systems.
QUESTION #38
Fill in the blank:
The continuous improvement stage is a repeatable, _____ process for the team to
continuously collect ______, build _______, and generate more momentum as they
go.
(A) agile, real user
data, high-impact items
(B) agile, stakeholder feedback,
brand new pages
(C) waterfall, and analyze, new
items
(D) fast-moving, data, new
action items
QUESTION #39
Imagine while
planning your yearly budget, your CEO asks you, “We have many people asking for
funding. Why should we invest in continuous improvement? Can’t we just stop at
the launch pad website?” What is the best response?
(A) “The continuous improvement
of our website is an investment in driving even more value to our users and
better results for the company. In a 2017 web design agency survey, it was
found that running GDD resulted in 16.9% more leads and 11.2% more revenue six
months after launch!”
(B) “Investing in continuous
improvement ensures that the website will always look beautiful and position us
well against competitors when leads are doing research.”
(C) “The continuous improvement of
our website is important because the company is always launching new products
and soon the website will be out of date. If we have budget to keep the
existing content up to date, both customers and sales reps will be happy.”
(D) “Continuous improvement is
important to keep the website up to date and avoid our site being hacked.
However, our team doesn’t have to manage it. We could hire an intern to manage
the website and instead invest in other marketing activities.”
QUESTION #40
Who should choose the team’s theme to focus on, and when will it be announced to the team?
(A) Strategist, the quarterly
summit
(B) Strategist, the plan step of the
sprint cycle
(C) Stakeholder, the quarterly summit
(D) Stakeholder, the plan step of
the sprint cycle
QUESTION #41
While going through
the sprint cycles, where should your team focus all their time and energy?
(A) Improving the focus area
selected by the strategist at the beginning of the cycle.
(B)
Developing high-quality photos and videos.
(C) Filling out the fundamental
assumptions chart.
(D) Talking to stakeholders about
what to build next.
QUESTION #42
How do you prioritize
which wish list items to work on?
(A) A combination of highest impact
score, lowest effort required to build, and urgency to implement.
(B) By selecting the action items
based on which team members have the capacity to complete them.
(C) By selecting action items that
are the quickest for your team to implement.
(D) By putting any stakeholder or
CEO requests at the top and pushing everything else until you have more time.
QUESTION #43
How many action items
should you aim to complete in each sprint cycle?
(A) Start at the top of the
prioritized wish list and select as many action items as you can complete based
on the effort required by each item and the team’s capacity.
(B) First complete any items your
CEO mandates. Then use the remaining time to complete any action items,
updates, or maintenance items.
(C) The general rule is to complete
a minimum of five action items per sprint to continue the momentum.
(D) The number of action items you
complete will depend on how busy you are with other work. The slower you are,
the more action items you can complete.
QUESTION #44
Which statement best
describes why it’s important to run experiments to test the action items your
team is building?
(A) Running experiments is
important for having a structured way to learn about your users and how the
business can interact with them.
(B) Running experiments is important
to be able to report every single action your team implemented to management.
(C) Running experiments is important
to keep your team busy on documentation and critical thinking.
(D) Running experiments is only
important once you set the “optimize” theme and your team is trying to improve
your existing content.
QUESTION #45
True or false? A/B or split testing is the only way to validate your hypothesis.
(A) True
(B) False
QUESTION #46
What is the goal of
the “learn” step in the sprint cycle?
(A) To reflect on your
experiments to gain a deeper understanding of your users so you can make
smarter decisions and drive more value in the next sprint cycle.
(B) To interview five users to
answer questions about their challenges.
(C) To make recommendations to other
teams on how to best solve the user’s challenges.
(D) To teach users about your
products and services so they can learn the benefits of them.
QUESTION #47
How many sprint
cycles should you run on each focus area?
(A) You should run as many sprint
cycles as it takes to reach the predetermined focus metric goal of that focus
area.
(B) The individual sprint cycles are
not connected to the performance roadmap in any way.
(C) Run a minimum of three sprint
cycles during each one of the focus areas.
(D) Run a maximum of ten sprint
cycles during each one of the focus areas.
QUESTION #48
Imagine your launch
pad website is now live, and you’re moving into the continuous improvement
stage. Which of the following frameworks provides focus to the team, sets clear
expectations, and helps track and measure progress?
(A) The website performance
roadmap
(B) The stakeholder mapping document
(C) The journey map
(D) Fundamental assumptions
QUESTION #49
The website
performance roadmap is a framework structured into a decision tree with three
levels. In what order are the three tree levels?
(A) Theme, focus area, tactics
(B) Theme, tactics, focus area
(C) Theme, focus area, experiments
(D) Focus area, tactics, focus
metric
QUESTION #50
Imagine you’re trying
to educate your team on the website performance roadmap. How would you best
describe what a “theme” is?
(A) A directional mindset the
team should use to think through building and optimizing the website. It’s used
to help direct and focus the team.
(B) The branding and styling of the
new website, which is often compared to competitors’ websites.
(C) A process used to audit the
existing website and find different search engine optimization opportunities.
(D) A process that dictates the
capacity and speed the team uses to execute action items during sprint cycles.
QUESTION #51
Each focus area has a
specific focus metric associated with it. Which of the following best describes
what a focus metric is?
(A) A single metric that provides
focus for ideation and prioritization while also serving as a direct measure of
the progress you make toward the current goal.
(B) Another name for business
revenue.
(C) The metric your team should not
focus on because it’s distracting and pulls away from more important metrics.
(D) A single metric that’s used to
show progress throughout the entire engagement, from the start of the strategy
to the end of the continuous improvement phase.
(E) None of the above.
QUESTION #52
Select the definition
that best describes the “establish” theme.
(A) The core foundational
activities you need to do once you’ve built something new.
(B) The process of internal
marketing within your company to showcase the new website and the impact it’s
having.
(C) The completion of the core
strategy documents, such as the fundamental assumptions and the journey map.
(D) The organization of the
initial Growth-Driven Design team, the setup of your initial tool set,
and the creation of your first quarterly gameplan.
QUESTION #53
Why is the “value”
focus area important to complete early on after launching a new launch pad or
website initiative?
(A) If you don’t first validate
that the solution you built does, in-fact, solve users’ pain points
and provide value, your team might waste time optimizing something users don’t
care about in the first place.
(B) The value focus area should be
implemented immediately after launching the new website to ensure the business
is capturing as many leads as possible, thus maximizing the value of the
website to the business.
(C) The value focus area should be
implemented immediately after launching a new website product to ensure your
stakeholders see value in your GDD efforts and continue to fund your team.
(D) It’s a misconception that the
value step must be completed early on. It’s actually better to implement the
value focus area as late as possible in the process.
QUESTION #54
True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.
(A) True
(B) False
QUESTION #55
Why is the “expand”
theme important to consider when thinking of the website as a tool for company-wide
growth?
(A) It’s easy to think of the
website as a tool for the marketing team to acquire new leads, but the website
is a tool that the entire company can use to achieve their goals and provide
value across the user’s journey.
(B) Once you’ve launched the initial
website, expanding your efforts to also include paid marketing is key to
continuing growth.
(C) The “expand” theme does not
refer to company-wide growth; rather, it refers to expanding the
focus of the website to include new personas that were not discovered in the
strategy stage.
(D) To boost organic SEO traffic,
your team must expand the number of pages to include a page focused at every
single industry topic and keyword. You can then funnel the new traffic to
different departments to help them gain exposure to the website visitors.
QUESTION #56
During the continuous
improvement stage, what are the steps used in the cycle?
(A) Research, ideate, create,
experiment.
(B) Audit, create, review.
(C) Plan, develop, experiment,
document.
(D) Plan, build, learn, transfer.
(E) None of the above are correct.
QUESTION #57
Fill in the blank:
________ are the core elements of the business and website. They act like the
beams of a house, the underlying support upon which all other activities should
be built.
(A) The “fundamental assumptions”
(B) The executive team’s goals
(C) Profit and loss statements
(D) Marketing vision
QUESTION #58
Why is it important
to have an integrated tool stack that pulls all user data into one centralized
place?
(A) With an integrated system,
your team can use the centralized data to trigger new actions to drive results
faster.
(B) Integrating your tools improves
security because your team doesn’t need to manage as many login passwords.
(C) Having all your data in one
place decreases your costs by reducing the number of servers needed to store
data.
(D) It’s not important to have an
integrated tool stack.
QUESTION #59
What are the three
high-level steps of the user research process?
(A) Develop user questions, perform
research, analyze and report on findings.
(B) Quantitative analysis,
qualitative verification, experimentation validation.
(C) Perform research, develop user
questions, create hypothesis.
(D) Develop user questions, create
prototype, run user testing.
Fill in the blank:
You’re training a new team member on the research and brainstorming process.
Your teammate asks, “Why are the user questions the first step in the research
process?” You respond with, “Starting with creating user questions helps us
_______.”
(A) focus our research efforts in
the right areas and helps us determine the best research methods to use
(B) communicate expectations between
the users and the stakeholders
(C) scope the number of action items
we implement in that cycle
(D) determine which action items we
should test and which ones should simply be implemented without testing
QUESTION #61
Imagine your team
launched a new website three months ago, before you were hired. The website is
performing well, but there’s still opportunity to improve using Growth-Driven
Design. Based on this scenario, which is the BEST approach to recommend to your
boss?
(A) Use the “refresh” method by
reviewing the strategy stage, auditing the existing website, developing the
list of required updates, and moving into continuous improvement starting with
your list of required updates.
(B) It’s best to start over from
scratch and build a brand new launch pad website using the “80/20” method. This
way, you know everything on the website aligns with your vision.
(C) Because you already have a
website, you should skip the strategy and launch pad stages and move directly
to the continuous improvement stage. The first theme to use would be the establish
theme.
(D) Growth-Driven Design is not
a good fit because the website is already performing
well. Growth-Driven Design is only used when the website is
performing poorly.
QUESTION #62
Why is it important
to focus on effective content development?
(A) Content is the core of your
website and is key to driving user behavior.
(B) Content creation is often the
biggest cause in delays during the redesign process.
(C) Although nice to have, effective
content development should not be a primary focus. It’s more important to focus
on making the website look better than your competitors’ websites.
(D) The final copy is needed before
the site can be designed or developed. This is why content development is
important to start directly after the GDD engagement kicks off.
(E) A and B
(F) All of the above
What is the goal of
the “plan” step in the sprint cycle?
(A) To determine the most
impactful action items to implement to get closer to the current focus metric
goal.
(B) To get face time with the team
and the stakeholders.
(C) To reflect on the previous
cycle.
(D) To design and develop new features for the website.
QUESTION #64
What is the
recommended minimum number of months to stay on a particular theme?
(A) One
(B) Two
(C) Three
(D) Six
(E) None of these are correct
QUESTION #65
Which focus area is
often worked on directly after your new launch pad website goes live?
(A) Harvest. You
build high-impact items that are easy and quick to accomplish.
(B) Conversion rate optimization
(CRO). You eliminate the friction points and reduce the number of steps in your
conversion funnel.
(C) Usability. You ensure the
website is intuitive, inviting, and easy to use to help users solve problems.
(D) Personalization. You provide
a hyper-relevant experience for each user to ensure they get the
perfect experience for their needs.
QUESTION #66
What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
(A) Conversion rate optimization
efforts are just one piece of a bigger puzzle. The bigger puzzle is
the Growth-Driven Design methodology.
(B) Growth-Driven Design
primarily focus on uncovering what to build, whereas conversion rate
optimization is primarily focused on testing the effectiveness of what you
build.
(C) Growth-Driven Design is a
way of thinking, and conversion rate optimization is the
step- by-step process of putting that thinking into action.
(D) Conversion rate optimization is
only about optimizing your existing website pages,
whereas Growth-Driven Design is only about building new pages onto
the website.
QUESTION #67
True or false? It’s
impossible to build a launch pad website for a large, enterprise website.
(A) True — they’re often too big to
make it worthwhile to run Growth-Driven Design versus traditional web
design.
(B) True — complex functions like
multiple languages, ecommerce, forums, etc., make it impossible to build a
launch pad website.
(C) False — it is possible.
You’ll likely have to adjust your approach, and it will likely take you longer
to build your initial launch pad, but it will still be quicker than if you
built the website using traditional web design.
(D) False — in the strategy process,
you’ll need to convince stakeholders to cut out the majority of the website’s
content and create a small website.
True or false? It’s
important to leave a certain percentage of flex time in each sprint cycle for
implementing updates, maintenance, or CEO-mandated items.
(A) True
(B) False
QUESTION #69
What is the goal of
the “transfer” step in the sprint cycle?
(A) To help teams improve their
efforts by informing them of your user learnings, and vice versa.
(B) To transfer inactive users to
the archive as they are no longer engaged with your marketing.
(C) To find complementary businesses
and transfer links between websites to improve referral traffic and SEO
authority.
(D) To transfer onto a new software
platform that’s a better fit for your needs.
QUESTION #70
What is the website
performance roadmap?
(A) A framework used by the
strategist when they’re planning during the continuous improvement stage.
(B) A step-by-step guide
for auditing and identifying improvements on your website.
(C)
A milestone-based approach for determining when to build new pages or
sections onto the website.
(D) A framework used by the
stakeholders to determine when they should redesign a new website versus
continue to optimize an existing website.