Hootsuite Platform Certification Exam Answers 2022

In this article, you'll get 100% correct answers to all Hootsuite Platform Certification exam questions. This post includes new and updated questions and answers for 2022 that you won't find anywhere else.

Hootsuite is one of the popular platforms among marketers and online businesses to manage their social media platforms. It helps in your time management, article creation, and much more cool stuff related to social media. For marketers new to the field, Hootsuite has created a certification course: the Hootsuite Platform Certification Course.

Hootsuite Platform Certification Exam Answers

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QUESTION #1

With Hootsuite’s Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate?

(A) Drafts

(B) Inbox

(D) Message Approvals

(D) Assignments

QUESTION #2

Which of the following is not a benefit of publishing to Instagram using Hootsuite?

(A) Scheduling and rescheduling multiple posts in advance

(B) Reviewing Instagram analytics alongside metrics from your other social accounts

(D) Viewing comments on your Instagram content in the same window as engagements on your other social accounts.

QUESTION #3

When composing outgoing posts in Hootsuite, what’s the best way to collaborate with a team or team member to finalize that post?

(A) Assign the post to a social account the team or team member manages, then click ‘Save Draft’.

(B) Publish the post to a social network, then click ‘assign to team or colleague’.

(D) Save the post as a draft and then add it to the collaboration board for that team.

QUESTION #4

What actions can Instagram Business users take in the pictured area of the Hootsuite dashboard? Pick three.

(A) Edit a scheduled Instagram post

(B) View engagements on your published posts

(D) Monitor hashtags specified by you

(E) Create and schedule a new Instagram post

(F) Export an analytics report

QUESTION #5

Name the area pictured in the Hootsuite Mobile App.

(A) Composer

(B) Publisher

(D) Inbox

(E) Streams

QUESTION #6

You can do all of the following actions in the Hootsuite Composer, except

(A) search for mentions of your company name

(B) convert a web address into a shortened, trackable owly link

(D) add alt-text to make the content more accessible

(E) schedule when your post should publish

QUESTION #7

In Hootsuite’s Promote feature, what are automation triggers used for?

(A) Notifying you when your automated posts have exceeded your campaign budget.

(B) Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.

(D) Putting advertising dollars behind your published posts that meet the criteria you have specified.

(E) Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.

QUESTION #8

In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf?

(A) Reports provide your colleagues with continuous access to updated data

(B) Reports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectives

(D) Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly

QUESTION #9

When you share an Analytics Report with a team member, you can allow them to adjust the parameters of the report. To enable this level of collaboration, set the permission to

(A) can edit

(B) unlimited permissions

(D) default

(E) custom

QUESTION #10

Say you’re drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What’s the most efficient way to access these visuals?

(A) Use the Share button in Google Drive to export the images to Hootsuite

(B) Install the Google Cloud app from the Hootsuite App Store to access the assets directly

QUESTION #11

Which one of the following is not a use case for the ‘Hootsuite Organizations’ feature?

(A) facilitate team collaboration to address customer feedback on social media

(B) plan the content publishing schedule in a calendar format

(D) specify what actions team members have permission to perform in Hootsuite

QUESTION #12

Within the Hootsuite Composer, you can transform URLs into an ‘Owly’ link. Which of the following are reasons you’d want to use this feature. (Pick two)

(A) Owly links track how many people clicked it

(B) Owly links are prioritized by social networks

(D) Owly links provide higher resolution previews of the webpage being linked to

QUESTION #13

Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?

(A) Create a fake Facebook Page for the organization that you can access

(B) Connect the Instagram account to your own personal Facebook profile instead

(D) Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only

QUESTION #14

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for

(A) gathering marketing analytics on the user’s behaviour.

(B) feeding data into Hootsuite chatbot for more human-like responses.

(D) understanding the full context of the most recent exchange

QUESTION #15

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action.

(A) external tag

(B) geo-targeted auto-response

(D) comment stream

(E) private message stream

QUESTION #16

What happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook?

(A) Your Personal Instagram account will automatically be converted into a Business account

(B) You’ll receive an error message, outlining what steps you need to take next

(D) Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page

QUESTION #17

What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard?

(A) Hootsuite Help Centre

(B) Hootsuite Blog

(D) Hootsuite Academy

(E) Hootsuite Resource Library

QUESTION #18

If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do?

(A) Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.

(B) Complete the Hootsuite Social Marketing Certification Course

(D) Complete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.

QUESTION #19

Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________?

(A) Settings; Streams

(B) Sidebar; center

(D) Header; Sidebar

QUESTION #20

What would you do in this area of the Hootsuite Dashboard?

(A) Generate custom URLs for an upcoming campaign

(B) Review metrics for your social media publishing efforts

(D) Create paid social media advertising campaigns

(E) Schedule posts

QUESTION #21

When using the Hootsuite Planner, the fastest way to compose a new post is to

(A) press “command N” for new and begin typing

(B) exit Planner and open the Composer

(D) create a new stream and click the plus sign

QUESTION #22

Which description below best describes the action being performed here?

(A) Creating a search stream

(B) Scheduling a post

(D) Composing a post for your audience

(E) Sharing account permissions with your team

QUESTION #23

If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use?

(A) Publisher

(B) Inbox

(D) Approvals Queue

(E) Assignments

(F) Content Library

QUESTION #24

The Hootsuite Inbox is used for

(A) saving a collection of regularly used responses, so you can reply faster

(B) all the options in this list

(D) getting a quick overview of public and private messages received on your social accounts.

QUESTION #25

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts by

(A) all of the options in this list

(B) reach

(D) shares

(E) engagement rate

QUESTION #26

Geo-search streams are used to help you find social media conversations relevant to your brand that are happening

(A) on specific social networks

(B) in specific physical locations

(D) on private profiles or closed networks

(E) in pre-set topic areas

QUESTION #27

The Hootsuite Bulk Composer enables you to

(A) Produce AI-generated SEO positive copy, to maximize the capture of search traffic

(B) “Bulk-Approve” large numbers of posts composed by team members across your org

(D) Add metadata to all YouTube videos in a previously published playlist

(E) Send out hundreds of personalized direct messages to your Twitter and LinkedIn followers

QUESTION #28

To measure the success of your social media efforts, which Hootsuite product would you use?

(A) Hootsuite Social ROI

(B) Hootsuite Solutions

(D) Hootsuite Metrics

(E) Hootsuite ROI Calculator

QUESTION #29

With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? (pick two)

(A) Intelligent Cost Per Click

(B) Automated Boosting

(D) Automatic Organic Performance Promotion

(E) Automatic ROI Enhance Feature

QUESTION #30

How would you use this area of Hootsuite?

(A) To view and manage scheduled posts

(B) To create analytics reports on post performance

(D) To monitor what’s being said on your social accounts

(E) To see which organization you’re a part of

QUESTION #31

Hootsuite’s ever-growing library of partner integrations is called the

(A) Hootsuite App Store

(B) Hootsuite Content Library

(D) Hootsuite Plug-ins

(E) Partner Apps

(F) 3rd Party Add-ons

QUESTION #32

To manage and coordinate the social media activities of a team of people within Hootsuite, you’ll need to use

(A) Telepathy

(B) Google’s Teams plug-In

(D) Hootsuite Impact

(E) Hootsuite Collaboration feature

(F) account provisioning

QUESTION #33

Select the 4 features that are available on the Hootsuite Mobile app

(A) Inbox and Settings

(B) Composer

(D) Publisher

(E) Insights

(F) Team Metrics

(G) Impact

QUESTION #34

You’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

(A) Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhile

(B) Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client

(C) Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day

(D) Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionality

QUESTION #35

To get the most out of using Instagram Business Account with Hootsuite, what must you do first?

(A) Create a brand new Instagram Business account, specifically to be used in Hootsuite

(B) Satisfy Hootsuite’s Influencer criteria when signing up

(D) Populate your Instagram account with a bio, profile picture, and at least 5 images or videos

(E) Go to Instagram natively and tap the Hootsuite icon in your settings

QUESTION #36

The purpose of the social profile picker in the Hootsuite Composer is to

(A) Identify the social networks to which you’d like to publish your post

(B) Select or deselect social networks to connect with your Hootsuite account

(D) Pick the social networks for which you’d like to generate a statistics report about your publishing efforts

QUESTION #37

You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)

(A) Owly Shortener

(B) Hootsuite Analytics, Reports

(D) Hootsuite Composer

(E) All of the above

(F) Amplify

QUESTION #38

When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?

(A) Under Accounts in the publisher, or in Impact.

(B) In a Hootsuite Organization, or as a personal channel.

(D) Downtown or in the Suburbs.

(E) In streams, or in channels.

QUESTION #39

When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this?

(A) Business profiles that are linked to Hootsuite are more discoverable on Instagram natively

(B) Profile metrics for Personal Instagram accounts require 10K+ followers

(D) You can publish directly to Instagram without using your phone or the Instagram app

QUESTION #40

Let’s say you want to monitor all the comments on a specific YouTube video. To do this, create a ‘My Videos’ stream, find the video, and then select ‘___________________’.

(A) Monitor playlist

(B) YouTube Search

(D) Geo-search

QUESTION #41

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use?

(A) geo-targeted messages

(B) the Hootsuite surveillance feature

(D) location tags

(E) internal/external tagging

QUESTION #42

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite?

(A) 1 day

(B) 2 hours

(D) 30 minutes

(E) 2 hours

QUESTION #43

When sharing Analytics data with Team Members using Hootsuite Analytics, one way to safeguard the integrity of the data you’re sharing is to

(A) provide Super-Admin access to all Team Members

(B) only share drafts of Reports

(D) encourage them to review metrics reports on your computer

(E) click the Lock icon on outgoing Reports and PDFs

QUESTION #44

In Hootsuite Inbox you can view ____________ on connected social media accounts.

(A) all reactions, views, and comments

(B) private messages only

(D) public comments only

QUESTION #45

You’re leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you’re time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?

(A) Hootsuite’s Drafter Integration

(B) Hootsuite Alerts

(D) Hootsuite Planner

(E) Google Cloud

(F) Amplify

(G) Hootsuite Composer

QUESTION #46

Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?

(A) Assignments

(B) Composer

(D) Contests

(E) Impact

QUESTION #47

After you’ve uploaded posts into Hootsuite’s Bulk Composer, what’s the best place to vet and preview those scheduled posts?

(A) Impact

(B) Planner

(D) Boards and Streams

(E) Insights

QUESTION #48

The Post Performance area within Hootsuite Analytics is the best place to:

(A) receive insights into our dystopian future

(B) review metrics for your published posts, by network

(D) produce a pie chart of your social share of voice

(E) get a professional critique of your social media strategy

QUESTION #49

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its YouTube ____________. This lets you discover new videos based on keywords or dates.

(A) Filter videos

(B) My Content Find

(D) Suggested Content

(E) content curation board

QUESTION #50

The top of the ‘Hootsuite Organizations’ structure is the

(A) executive level

(B) super-admin level

(D) ow.ly level

(E) admin level

QUESTION #51

What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?

(A) Implement a robust approval process with multiple touch points so every team member has input

(B) Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing

(D) Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories

QUESTION #52

Let’s say you’re working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?

(A) Duplicate a Campaign

(B) Array a Post

(D) Draft Variant

(E) Cascade a Message

QUESTION #53

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

(A) Direct Publishing and Mobile Notification workflow

(B) Auto-publishing and the Manual Publishing workflow

(D) Direct Notifications and Auto-publishing

QUESTION #54

What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?

(A) the Insights feature

(B) the Reports feature

(D) the Social Data Share feature

(E) the Metrics module

(F) SOC_ROI_DIST

QUESTION #55

Hootsuite Publisher is an area of the dashboard where users can

(A) Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs.

(B) Schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.

(D) Publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.

QUESTION #56

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post?

(A) Inserting an image from an Instream Tweet

(B) Uploading it directly from your computer

(D) Picking an image from the Media Library

QUESTION #57

What is not an advantage of managing Instagram with Hootsuite?

(A) Managing your scheduled Instagram content alongside scheduled posts on your other social networks

(B) Auto-generate content that’s similar to your competitors’ highest performing posts

(D) The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place

QUESTION #58

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?

(A) Twitter lists

(B) Twitter groups

(D) Hootsuite groups

(E) Twitter streams

QUESTION #59

What’s the difference between a Stream and a Board?

(A) Streams display content from your social networks, and Boards house a collection of streams.

(B) Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.

(D) Streams provide account analytics, Boards are where geo-searches are performed.

QUESTION #60

Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)

(A) Hootsuite Composer

(B) Hootsuite Publisher

(D) Hootsuite App Directory

(E) Hootsuite Inbox

(F) All of the above

(G) Hootsuite Analytics, Shared Reports

QUESTION #61

Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply

(A) Reports in Hootsuite Analytics

(B) Hootsuite Planner

(D) All of these

(E) Hootsuite Composer

(F) Hootsuite Inbox

QUESTION #62

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)

(A) Hootsuite Ads

(B) Hootsuite Inbox

(D) Hootsuite Amplify

(E) Bulk Composer

(F) Hootsuite Streams (Search, Published Posts, and Comments)

(H) Hootsuite Planner

QUESTION #63

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?

(A) Hootsuite Inbox

(B) Drafts

(D) Hootsuite Photo Editor

(E) Hootsuite Composer

(F) Hootsuite App Directory

QUESTION #64

Within Hootsuite Analytics, you can add a report template, which is

(A) a preset collection of tiles, organized by social network

(B) an individual display of one specific metric.

(D) a tool for building social posts out of previously published posts

(E) a tool for monitoring the social media conversations happening in your area.

QUESTION #65

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

(A) Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks’ native AI functionality)

(B) Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace

(D) Hootsuite has an ‘auto-engagement’ feature that interacts with your followers

QUESTION #66

A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

(A) History Tracker

(B) Hootsuite Inbox

(D) OwlMonitor

(E) Conversation Context

QUESTION #67

Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

(A) Automation Triggers

(B) Automatic Performance Advertising

(D) Post Performance

(E) Audience Discovery

QUESTION #68

The Reports section in Hootsuite Analytics is

(A) where you connect social media accounts to Hootsuite

(B) a location search stream, with geocode set for your specific location where the API cord plugs in

(D) where you set the parameters for a social media campaign

(E) where you undertake multivariate audience testing to determine optimal ad placement

QUESTION #69

A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100

(A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps

(B) tiles, which are individual displays of a specific metric

(D) data elves, who work hard for their money

(E) campaigns, each of which are targeted at a social media objective or goal

QUESTION #70

What is the most popular feature of Hootsuite?

(A) Scheduling and publishing messages to multiple accounts at once

(B) Social media analytics and metrics.

(D) Automating all your social media activities.

QUESTION #71

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?

(A) to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

(B) to approve or delete incoming comments on your channel or specific videos

(D) to view analytics on your YouTube channel and videos

(E) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings

QUESTION #72

When publishing to Pinterest from Hootsuite, you must include a photo and a _______.

(A) target audience

(B) link

(D) scheduled time

QUESTION #73

Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two)

(A) Convert the document into Hootsuite’s .hoot format and upload

(B) Use a 24-hour clock format (e.g., 17:00)

(D) Input your posts into a text document using an up to date version of Microsoft Word

(E) Ensure your calendar is connected to Hootsuite via API

QUESTION #74

Publishing Instagram Stories with Hootsuite allows you to

(A) Put ad spend behind Stories from within the Composer

(B) Edit Stories after they’ve been published

(D) Create Stories specific analytics reports

QUESTION #75

What must be enabled in Hootsuite for Instagram Stories to publish successfully?

(A) Direct Publishing Notifications

(B) Super-admin organization permissions

(D) The Instagram Stories integration

QUESTION #76

When using the Hootsuite Composer, what’s the purpose of the social profile picker?

(A) To select the social profiles to which you want to publish your post.

(B) To monitor account activity on your social accounts connected to Hootsuite.

(D) To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

QUESTION #77

‘Hootsuite Organizations’ is

(A) a collaboration tool for teams to collectively manage social media activities

(B) a network of partner companies who make apps for the Hootsuite platform

(D) a consortium of companies who own the internet

QUESTION #78

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

(A) Automated Boosting

(B) Enhanced Cost Per Click

(D) Recommended Promotions

(E) Organic Performance Promotion

QUESTION #79

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

(A) a list of approved, global locations

(B) an image match of a location landmark

(D) latitude and longitude markers

QUESTION #80

Which of the options below best describe the action being undertaken in the visual?

(A) Adding a stream to publish Twitter messages.

(B) Creating a stream to search a network for specific terms.

(D) Creating a Hootsuite Analytics board around mentions.

QUESTION #81

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself – which is it?

(A) Scheduling when your Instagram post should publish.

(B) Publishing the image to your Instagram account.

(D) Selecting the image you’d like to publish.

(E) Including a shortened Owly link that will accompany the post.

QUESTION #82

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

(A) Follower growth

(B) Engagement

(D) Share of voice

QUESTION #83

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

(A) turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post

(B) specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.)

(D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

QUESTION #84

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ____________ for that conversation to stay on top of the action.

(A) comment stream

(B) private message stream

(D) Auto-assignment

(E) external tag

QUESTION #85

Which of the following is not a benefit of using Hootsuite Analytics?

(A) it’s more efficient to gather metrics data in one place, rather than several different sources

(B) metrics data that are updated in real-time

(D) highly accurate estimates of the monetary value of each like, retweet, share, and new follower

QUESTION #86

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

(A) download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

(B) enable email notifications for failed messages under ‘Preferences’

(D) regularly check Publisher’s ‘Rejected’ tab

QUESTION #87

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

(A) click on a time slot and choose new post/new pin

(B) press “command N” for new and begin typing

(D) exit planner and open the Composer from the top right corner

QUESTION #88

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

(A) insert an image from an Instream Tweet

(B) uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

(D) uploading it directly from your computer

QUESTION #89

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ______________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

(A) the Reports feature

(B) the Metrics module

(D) the Insights feature

(E) the Analytics module

QUESTION #90

When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”.

(A) Image posted to a Business account

(B) Image posted to a Personal account

QUESTION #91

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

(A) input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format

(B) convert the document into Hootsuite’s .hoot format and upload

(D) input your messages into a text document using an up to date version of Microsoft Word

QUESTION #92

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. __________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

(A) Twitter streams

(B) Twitter spaces

(D) Hootsuite groups

(E) Twitter groups

QUESTION #93

Within a Hootsuite Analytics report, you can add a tile, which is:

(A) an individual display of a specific metric.

(B) a pre-set campaign template, targeted at specific social media objectives.

(D) an executive-level overview of common, aggregated metrics.

(E) a pre-set display of line charts, tables, and tree maps.

QUESTION #94

A vanity URL in Hootsuite is best described as:

(A) a set of re-direct links provided to your organization’s administrator by Hootsuite

(B) a customizable, branded URL that also lets you track click-through statistics

(D) a web address within a set of sub-domain names associated with certain industry segments

QUESTION #95

When onboarding new team members in Hootsuite Analytics, we recommend ____________ to reduce the risk that something is changed incorrectly or accidently.

(A) giving them monitored admin level permissions

(B) creating dummy reports using fake social accounts

(D) having them share a coworker’s credentials

QUESTION #96

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

(A) Planner

(B) Analytics

(D) Insights

(E) Tabs and streams

QUESTION #97

Hootsuite Publisher is an area of the dashboard that gives social media managers:

(A) the ability to track response times to incoming social posts

(B) insights into publishing analytics, such as click-through rates, impressions, and CPCs

(D) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

QUESTION #98

When using Composer, what’s the purpose of the social profile picker?

(A) to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

(B) to create a network specific search stream in the Engagement area

(D) to monitor account activity on your social networks connected to Hootsuite

QUESTION #99

See the visual below. Why is the action being taken here important?

(A) Publishing messages is how you’ll engage your audience.

(B) Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.

(D) Running reports is a vital part of demonstrating ROI.

QUESTION #100

Which description below best describes the action you would undertake in this dialog box?

(A) adding an Instagram account to Hootsuite

(B) creating a stream

(D) scheduling a post

(E) composing a message for your audience

QUESTION #101

Select the 4 features that are available on Hootsuite Mobile: (pick four)

(A) Planner

(B) Insights

(D) Team Metrics

(E) Compose

(F) Inbox & Settings

(G) Impact

QUESTION #102

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

(A) Message Assignments

(B) Streams

(D) Engagement

(E) Compose

(F) Content Library

QUESTION #103

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

(A) Hootsuite campaigns

(B) geo-targeted messages

(D) internal/external tagging

(E) the Hootsuite Surveillance feature

(F) geo-search streams

QUESTION #104

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

(A) Composer

(B) Impact

(D) Assignments

(E) Streams

QUESTION #105

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

(A) the ‘Owl View’ in Hootsuite Insights

(B) the overview feature in Hootsuite Metrics

(D) the overview feature in Hootsuite Analytics

(E) the reports feature in Hootsuite Social ROI

QUESTION #106

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

(A) send a direct message to a user

(B) publish an outgoing message with photos

(D) search for hashtags or keywords

(E) retweet and like

QUESTION #107

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send __________ that notify you when scheduled Instagram posts are ready to be published.

(A) owl post deliveries

(B) email notifications

(D) push notifications

(E) calendar reminders

QUESTION #108

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

(A) the content library

(B) tabs and streams

(D) the apps directory

QUESTION #109

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

(A) to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings

(B) to view analytics on your YouTube channel and videos

(D) to vet incoming comments on your channel or specific videos by approving or deleting them

(E) to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience

QUESTION #110

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ___________.

(A) premium account

(B) business account

(D) personal account

(E) certified account

QUESTION #111

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ____________ stream.

(A) Search

(B) Published comments

(D) YouTube engagement

(E) Moderate

QUESTION #112

_______ are created within _______, similar to how you create individual files within a broader file folder.

(A) Libraries; Engagement

(B) Tabs; social networks

(D) Engagements; Publisher

(E) Arrows; columns

QUESTION #113

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

(A) Engagement Streams

(B) App Directory

(D) Account Settings

(E) Quick Search

QUESTION #114

What is the most popular and loved feature of Hootsuite?

(A) the ability to automate all your social media activities (i.e., Autopilot)

(B) the ability to schedule and publish messages to multiple accounts at once

(D) geo-locating conversations and geo-targeting messages

QUESTION #115

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

(A) ‘Default’

(B) ‘Custom’

(D) ‘Super-Admin’

(E) ‘Can Edit’

QUESTION #116

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

(A) Hootsuite App Store

(B) Partner Upgrades

(D) Hootsuite Plug-ins

(E) Add-ons

(F) App Directory

QUESTION #117

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

(A) you have scheduled it or clicked ‘Publish’

(B) you have admin permissions or higher

(D) you have approval from a Super-Admin

QUESTION #118

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

(A) Do not schedule them which will trigger Hootsuite to automatically assign a time

(B) Use Hootsuite’s Bulk Compose feature.

(D) Schedule the publishing time when composing the draft, cross-referencing with a calendar.

(E) Use the Auto-Publisher, and set the cadence for everyone 12 hours.

QUESTION #119

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

(A) contains additional security features

(B) contains additional security features

(D) can only be used in one stream at a time.

QUESTION #120

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

(A) Assignments made from Mobile are not visible in the desktop dashboard.

(B) Assignments functionality is available in desktop dashboard only.

(D) Assignments is a feature exclusive to Hootsuite Mobile.

QUESTION #121

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

(A) Campaigns and Content Library

(B) Content Library and Online Education

(D) Approvals and Campaigns

(E) Search and Assignments

QUESTION #122

When publishing to Pinterest from Hootsuite, you must include two items, which are:

(A) a scheduled time and a photo

(B) a caption and a photo

(D) a photo and a link

QUESTION #123

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

(A) suggested copy for creating high performing posts

(B) anticipated trends for your future posts, based on past performance

(D) your share of voice for keywords and hashtags

QUESTION #124

Why would you want to add someone to a Twitter list in Hootsuite?

(A) to block them from commenting or re-sharing your posts to send targeted direct messages in bulk

(B) to boost the SEO of your posts

(D) to create a focused feed of similar users such as industry influencers, advocates, or competitors

QUESTION #125

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

(A) custom top-level domain suffixes

(B) vanity URLs

(D) a batch of custom redirect links

QUESTION #126

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

(A) Templates, which are individual displays of a specific metric

(B) Tiles, which are individual displays of a specific metric

(D) Trendwatchers, which are pre-set displays of line charts, tables, and tree maps

(E) Campaigns, each of which are targeted at a social media objective or goal

QUESTION #127

Publishing to Pinterest with Hootsuite saves time because:

(A) it automatically edits any image you upload into a more ‘pin-able’ version.

(B) you can schedule and post to multiple accounts and boards at the same time.

(D) the Composer window suggests popular content for you to repin.

QUESTION #128

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

(A) Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

(B) When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.

(C) Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

(D) Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.

(E) Hootsuite more accurately estimates the dollar value of a like, share, and retweet.

QUESTION #129

Which of the following is not a feature of Hootsuite?

(A) the ability to schedule and publish messages to multiple accounts at once

(B) geo-locating conversations and geo-targeting messages

(D) the ability to monitor conversations and engage with your audience across multiple social networks

QUESTION #130

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

(A) Draft Variation

(B) Compose Array

(D) Message Cascade

QUESTION #131

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first ____ that a post is live.

(A) 7 days

(B) 24 hours

(D) 31 days

QUESTION #132

When using Hootsuite’s bulk composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite.

(A) 2 hours

(B) 30 minutes

(D) 10 minutes

QUESTION #133

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

(A) Email

(B) a gentle owl hoot followed by the sound of wind blowing through the trees

(D) text message

(E) calendar reminder

QUESTION #134

Hootsuite Mobile is useful for teams because of the following functionality:

(A) Campaigns and Content Library

(B) Search and Assignments

(D) Content Library and Online Education

(E) Assignments and Approvals

QUESTION #135

Which of the options below best describe the action being undertaken in the visual?

(A) assigning an incoming social message to a team member for a response

(B) publishing a social media message to several social media accounts

(D) creating a new stream for engaging with your audience

(E) adding a social network to your Hootsuite dashboard

(F) running an analytics report to demonstrate ROI

QUESTION #136

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

(A) Streams

(B) Notifications

(D) App Directory

(E) Publisher

QUESTION #137

The reports feature in Hootsuite Analytics is:

(A) a location search stream, with geocode set for your specific location

(B) where you set up user-generated content contests

(D) you undertake audience testing to determine the best ad product to purchase

(E) where you set the parameters for a Hootsuite social media campaign

QUESTION #138

What’s the difference between a stream and a tab?

(A) Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

(B) Streams provide account analytics, Tabs are where geo-searches are performed.

(D) Steams display content from your social networks, and Tabs house a collection of streams.

QUESTION #139

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

(A) like and reply

(B) retweet and favourite

(D) send a direct message to a user

(E) save a composed message as a draft

QUESTION #140

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

(A) your home country

(B) pre-set topic areas

(D) private profiles or closed networks

(E) specific social networks

QUESTION #141

Which of the following actions can NOT be done in the Hootsuite Planner feature?

(A) editing a message

(B) rescheduling a post

(D) composing a message

(E) perform a geo-search

QUESTION #142

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

(A) Selecting the image you’d like to publish.

(B) Adding links you’d like to publish with your image.

(D) Scheduling when your Instagram post should publish.

QUESTION #143

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite ________ is an important product area for you to familiarize yourself with.

(A) Approvals Queue

(B) Publisher

(D) Engagement

(E) Assignments

QUESTION #144

To determine the ROI of your social media activities, which Hootsuite product would you use?

(A) Hootsuite Metrics

(B) Hootsuite Social ROI

(D) Hootsuite Analytics

(E) Hootsuite ROI Calculator

QUESTION #145

With Hootsuite’s Mobile App you can share __________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

(A) message approvals

(B) Publisher calendars

(D) Campaigns

(E) content libraries

QUESTION #146

To access the Hootsuite App Directory, go to the:

(A) Launch Menu

(B) Extensions Dropdown

(D) Settings Panel

QUESTION #147

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

(A) using the bulk uploader

(B) from within the calendar view in the Publisher

(D) from within the Compose box (manual and auto-schedule)

QUESTION #148

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

(A) to put your analytics results in a more historical perspective

(B) to provide an estimate of future trends

(D) to add fullness to your metrics reports

(E) to make it easier to generate ROI reports for key stakeholders

QUESTION #149

Overview and Reports are modules within which Hootsuite product?

(A) Hootsuite Ads

(B) Hootsuite Metrics

(D) Hootsuite Publisher

(E) Hootsuite Analytics

QUESTION #150

You can do all of the following actions in the Composer, except:

(A) schedule when your message should publish

(B) convert a web address into a shortened, trackable owly link

(D) search for mentions of your company name

(E) pick the social profiles to which you want to publish your message

QUESTION #151

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

(A) full editing rights to that report

(B) admin permissions for that report

(D) partial editing rights

QUESTION #152

When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?

(A) send now, auto-schedule, or schedule a custom time

(B) send now or schedule a custom time

(D) schedule a custom time only

(E) Hootsuite Mobile does not allow publishing – only engagement functionality

QUESTION #153

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

(A) Save the message as a draft and then find it in the collaboration board with that team.

(B) Publish the message to a social network, then click ‘assign to team or colleague’.

(D) @Mention the team or team member in the drafted message before saving.

QUESTION #154

_________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

(A) Comment trackers

(B) Search streams

(D) Plug-ins

(E) Internal tags

QUESTION #155

The Hootsuite bulk composer allows you to:

(A) approve large numbers of posts composed by junior team members

(B) schedule up to 350 messages at one time, including existing scheduled messages

(D) add background music to all the YouTube videos in a playlist

(E) send out hundreds of personalized direct messages to your Twitter lists

(F) generate large amounts of SEO friendly copy, based on social marketing goals

QUESTION #156

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

(A) commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

(B) automatically posted to the social network you choose, with a pre-scripted message and a trackable link

(D) blocked from your feed

QUESTION #157

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

(A) activities relative to your defined social media objectives

(B) reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them

(D) reports provide your colleagues with continuous access to real time data, whenever they want it

(E) reports include a qualitative analysis report indicating what you should do more of (and less of)

QUESTION #158

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

(A) Boolean operators after the phrase

(B) asterisks around the phrase

(D) quotation marks around the phrase

(E) @symbol after the phrase

QUESTION #159

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

(A) Partner Library

(B) Explore tab

(D) Hootsuite App Store

(E) Hootsuite Impact tab

QUESTION #160

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘______________’.

(A) YouTube Search

(B) Playlist

(D) Create Comment Stream

QUESTION #161

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature (pick two)

(A) owly links provide higher resolution previews of the webpage being linked to

(B) owly links are trackable, which means you can track how many people clicked it

(D) owly links are prioritized by social networks

(E) owly links are perceived as more trustworthy than regular URLs

QUESTION #162

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube __________. This lets you discover new videos based on keywords or key phrases.

(A) content curation tab

(B) suggested content

(D) search stream

(E) ‘My Content Finder’

Hootsuite Platform Certification Exam Answers 2022 - Latest