Google Adwords Video Advertising Certification Exam Answers 2022 - New Updated
The exam covers Video Advertising of
Google AdWords. The questions are mostly multiple-choice, but there are some
open-ended questions that require the application of knowledge and insight. This
exam is good for those who want to become certified on AdWords and earn extra
income.
Google AdWords Video Advertising Exam Answers. We share this with the help of
Google AdWords Video Advertising Exam Questions and Answers for Certification.
AdWords for video enables you to display video ads in the YouTube search
results or before, during, and after videos on YouTube and the Google Display
Network. Unlike a traditional AdWords campaign, with AdWords for video, you can
use demographic targeting to more efficiently reach your audience.
Is the Google AdWords
certification test hard?
The Google AdWords and Analytics tests basic to advanced knowledge of the
Google products. With a required passing score of 80%, the AdWords and Analytics
exams are rather difficult to pass. Thankfully, digital marketers can retake an
exam after 7 days.
How do I pass my
Google ad certificate?
To pass any of the Google Ads certification exams, you need to not only
understand the underlying theories behind online advertising but also be able
to create, serve, analyze, and optimize real-life ads as well. These tasks are
much easier if you have firsthand experience with Google Ads.
How many questions is
the Google Ads certification exam?
The Google AdWords Fundamental Exam is comprised of 100 questions with an
allotment of 120 minutes to complete the examination. The additional exams
allot only 70 questions with 90 minutes to complete the examination. As you can
see in the table above, you must score 80% to pass on each exam.
Is Google AdWords
certification worth it?
Are Google Ads Certifications worth it? If you're new to Google Ads, the
certifications are definitely worth it because they'll teach you the basics and
set a strong foundation for future experimentation with ads later on.
Does Google
certification expire?
All Associate and Professional Google Cloud certifications are valid for two
years from the date an individual certifies. The Cloud Digital Leader
certification is valid for three years from the date an individual certifies.
What happens if you
fail Google certification exam?
If you fail the exam a third time, you may retake the exam, but you must wait
at least one (1) year before doing so. Your use of the Google certification
logo is only for the personal use of the individual person who passed the Exam,
and cannot be used to represent that a company or school is certified.
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you are looking for the Google Adwords Video Advertising Certification ExamAnswers 2022 answer. here you will find the Google Adwords Video Advertising
Certification Exam Answers right answer is marked as a "Red & Lime Color".
1
– The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 2)
(I) Drive awareness for a new product
launch.
(II)
Drive actions within their website.
(III)
Drive a lift in ad recall and brand impact.
(IV)
Target audiences in a time of decision-making.
2
– The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 3)
(I)
Replace TV campaigns and achieve maximum reach.
(II)
Get a high number of views at a low CPV.
(III)
Conduct a long-term campaign at a reasonable cost.
(IV) Reach a massive audience around a
tentpole event.
3
– Of The Two Bidding Strategies You Can Use With Your TrueView For Action
Campaign, Which Captures As Many Valuable Actions As Possible Within A Given
Budget?
(I) Maximize conversions
(II)
Target cost-per-view
(III)
Target return on ad spend
(IV)
Maximize clicks
4
– Ramone’s Client Is Allocating Some Of Her Advertising Budget To YouTube To
Take Advantage Of Affinity Audiences. She Wants To Know More About Affinity
Audiences Before Committing Any Resources. Which Of The Following Isn’t A Step
Google Uses To Build An Affinity Audience For YouTube?
(I)
Machine learning to scale
(II) Emails to sign users up
(III)
Surveys to validate results
(IV)
Signals to understand audience characteristics
5
– Running A Creative Experiment Using Brand Lift Is An Excellent Way To Get The
Information You Need. What’s The First Step?
(I) Draft a hypothesis
(II)
Connect to API
(III)
Write an ad script
(IV)
Create a persona
6
– The YouTube Masthead Is Effective For Advertisers With Which Goal? (Type 1)
(I)
Target audiences in a time of decision-making.
(II) Focus on high-impact placement for
high visibility.
(III)
Drive actions within their website.
(IV)
Replace TV campaigns and achieve maximum reach.
7
– Of The Available First-Party Audience Solutions For YouTube, Which Would Help
You Find Future Customers With Audience Profiles Of 35-54-Year-Olds,
Researching Motorcycles, Likely On An IPhone?
(I)
Exact Match
(II) Similar Audiences
(III)
Customer Match
(IV)
Remarketing
8
– Of The Storytelling Methods Recommended For YouTube Campaigns, Which One Uses
A Long-Piece Format Creative Ad To Deliver A Brand’s Messaging And Shorter Ads
To Reinforce It?
(I)
The tease, amplify, echo method
(II)
The direct-shot storytelling method
(III) The follow-up storytelling
method
(IV)
The answer/user/question method
9
– To Assist Advertisers Using YouTube, Google Created A Set Of Recommendations
Based On Successful Campaigns, Known As The ABCDs. Match Each Recommendation
With Its Meaning.
The
correct Match order is
(1)
Be clear on what the audience should do – Direct
(2)
Open YouTube ads with impact – Attract
(3)
Tap into emotion, audio, and pacing – Connect
(4)
Brand naturally and with purpose – Brand
10
– TrueView For Action Ad Formats Use Smart Bidding To Optimize For Specific
Website Actions. To Do This, What Must Be Enabled In Your Google Ads Account?
(I)
Machine learning
(II)
Ad recommendations
(III)
Automatic payments
(IV) Conversion tracking
11
– Using Custom Intent Audiences Allows Brands To Drive Action On YouTube.
What’s The Key Functionality Of Custom Intent Audiences?
(I)
Custom Intent audiences reach users that bought a product in the last seven
days.
(II)
Custom Intent audiences reach users residing in specific regions of the
country.
(III) Custom Intent audiences reach users
who recently searched on Google.
(IV)
Custom Intent audiences reach users who clicked one of your ads.
18
– What Are Two Examples Of The Intent Audience Solution, Life Events? (Choose
Two.)
(I)
A wedding-planner advertiser who wants to reach people who are currently
researching wedding dresses.
(II) A home-decor advertiser who wants to
reach people who recently bought a home.
(III) A property advertiser who wants to
reach people who recently graduated from medical school.
(IV)
A fly-fishing advertiser who wants to reach people who are currently in the
market for waders.
(E)
A baking-supply company that wants to reach people who are in the market for
mixers.
19
– What Are Two Google Findings (Based On Internal Research) Regarding
Six-Second Ads? (Choose Two.)
(I)
Stronger brand response is found from ads that are viewable only, as compared
to ads that are viewable and audible.
(II) Ads that include the
product on-screen had higher ad recall.
(III)
Ads with a person speaking directly to camera had lower ad recall.
(IV) Six-second ads on YouTube drove the
same ad recall as 30-second versions on other sites.
(E)
Text slides, subtitles, and voiceovers are associated with higher brand
awareness.
14
– What Are The Tested Benefits Of Bumper Ads?
(I)
Bumper ads are half the cost, easier to create, and they last forever.
(II) Bumper ads are effective, efficient,
and help businesses reach new people.
(III)
Bumper ads are auto-generated, run in all languages, and guarantee results.
(IV)
Bumper ads have higher resolution, faster load times, and more impressions.
15
– What Are The Three Key Reasons Advertisers Choose YouTube To Help Build Their
Brands?
(I) YouTube has the most engaged audience,
is powered by Google data and tools, and delivers proven results.
(II)
YouTube has the fastest load times on any device, built-in developer tools, and
guaranteed conversion costs.
(III)
YouTube has the lowest overall click costs, the widest range of third party
tools, and standardized automation.
(IV)
YouTube has the largest technical support team, the cheapest ad placements, and
an enormous asset library.
16
– What Are The Two Types Of Bidding Available For TrueView For Action To Help
Drive Conversions? (Choose Two.)
(I)
Target return on ad spend
(II)
Enhanced cost-per-click
(III) Maximize conversions
(IV)
Target on-page position
(E) Target cost-per-acquisition
17
– What Are Two Events That Store Visits For TrueView For Action Come From?
(Choose Two.)
(I)
Users who purchased a product in the past and visited a store location within
30 days.
(II)
Users who watched 30 seconds of the ad and visited a store location within 10
days.
(III)
Users who clicked on an element of the ad and entered a store location within
30 minutes.
(IV) Users who watched 10 seconds of the
ad and visited a store location within 30 days.
(E) Users who clicked on an element of the
ad and entered a store location within 30 days.
18
– Vesta Is Working On A YouTube Campaign For A Chain Of Home And Garden
Centers. The Owner Would Like To Promote A New Line Of Flowering Plants To Past
Customers, Using Email Addresses They Provided Over The Years For Marketing
Purposes. Which First-Party Audience Solution Would Be Ideal For Vesta’s
YouTube Campaign?
(I)
Similar Audience
(II)
Custom Intent audience
(III)
Custom Affinity audience
(IV) Customer Match audience
19
– What Are The Four Video Ad Sequencing Frameworks Advertisers Can Use To Tell
Great Stories On YouTube?
(I) Signals, Context, Sequence, Immersion
(II)
Teaser, Premise, Promotion, Attraction
(III)
Bumper, Trailer, Banner, Cross-Promotion
(IV)
Demographic, Device, Conversion, Goal
20
– What Can YouTube Analytics Tell You About What People Are Watching On Your
Client’s Channel?
(I)
Return visits and search history
(II)
Ads chosen and replays
(III) Real-time views and watch-time
(IV)
Referrer and preferred category
21
– What Constitutes A Video Engagement Conversion In A TrueView For Action
Campaign?
(I)
User watches 10 seconds of the ad and converts within seven days.
(II)
User watches the entirety of the ad and coverts within 30 days.
(III)
User sees an impression of the ad and converts within 24 hours.
(IV) User watches 10 seconds of the ad and
converts within three days.
22
– What Counts As A View-Through Conversion In A TrueView For Action Campaign?
(I)
User clicks on an element of the ad and converts within 24 hours.
(II) User sees just an impression of the
ad and converts within 24 hours.
(III)
User sees just an impression of the ad and converts within three days.
(IV)
User clicks on an element of the ad and converts within three days.
23
– What’s One Of Google And YouTube’s Awareness Products? (Type 1)
(I)
Remarketing
(II) TrueView for Reach
(III)
Affinity
(IV)
In-Market audiences
24
– What’s One Of Google And YouTube’s Awareness Products? (Type 2)
(I)
Customer Match
(II)
First-party data
(III)
Life Events
(IV) Video Masthead
25
– What Report Should You Produce In YouTube Analytics To See Where Viewers
Found Your Brand’s Content?
(I)
The inbound visitor report
(II)
The mobile device report
(III) The traffic sources report
(IV)
The viewer traffic report
26
– What’s A Key Benefit Of Bumper Ads?
(I)
Reach to outside sites
(II) High audience attention
(III)
High signal value
(IV)
Low skip rate
27
– What’s A Key Benefit Of TrueView For Reach?
(I)
It helps advertisers maximize views.
(II)
Its billing method is based on cost-per-view (CPV).
(III) It optimizes for impressions instead
of views.
(IV)
It’s billed if the viewer watches 30 seconds of the ad.
28
– What’s A Key Benefit Of TrueView In-Stream?
(I) It helps advertisers maximize views.
(II)
It optimizes for highly efficient reach.
(III)
It optimizes for impressions instead of views.
(IV)
Its billing method is based on target CPM.
29
– What Information Can YouTube Analytics Provide About Where People Are
Watching Your Videos?
(I)
Engagement and drop-off
(II)
Bounce rate and sessions
(III)
Date of visit and restarts
(IV) Traffic source and device
30
– What Is One Reason An Advertiser Would Choose YouTube For Action?
(I)
Over 85% of people search for a product on Google, then use YouTube to learn
more about it before they purchase.
(II) Over 55% of people search for a
product on Google, then use YouTube to learn more about it before they
purchase.
(III)
Over 65% of people search for a product on Google, then use YouTube to learn
more about it before they purchase.
(IV)
Over 75% of people search for a product on Google, then use YouTube to learn
more about it before they purchase.
31
– What’s One Of Google And YouTube’s Awareness Products? (Type 3)
(I)
Intent Audiences
(II) Bumper Ads
(III)
Google Signals
(IV)
Custom Affinity
32
– What’s The Best Description Of Affinity Audiences On YouTube?
(I)
Affinity Audiences on YouTube reach people based on what they’re actively
researching, intent to purchase indicators, and surveys.
(II)
Affinity Audiences on YouTube reach people based on their age, connections,
and product count.
(III)
Affinity Audiences on YouTube reach people based on operating system, device
type, and mobile carrier.
(IV) Affinity Audiences on YouTube reach
people based on their lifestyle, interests, and consumption habits.
33
– When It Comes To Driving Action, You Should Focus On Audiences With The
Strongest Level Of Intent. Which Of These “Lowest Funnel” Audiences Is
Comprised Of Users Who’ve Already Interacted With Your Brand, But For Some
Reason Didn’t Convert?
(I)
In-Market Audiences
(II) Remarketing or Customer Match
(III)
Similar Audiences
(IV)
Custom Intent Audiences for YouTube
34
– When Measuring Offline Conversions With TrueView For Action, A Shop Visit Is
Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Shop Within
How Many Days?
(I)
7 days
(II)
14 days
(III) 30 days
(IV)
45 days
35
– Which Is A Key Benefit Of Bumper Ads? (Type 2)
They
provide highly accurate real-time data.
They
can be purchased by CPD or CPC
They deliver comparable brand impact to TrueView
for advertisers.
They’re
most successful with computer-based viewers.
36
– Which Is A Key Benefit Of TrueView Discovery?
(I) It reaches users scrolling down the
YouTube home page.
(II)
It optimizes delivery to users who are most likely to buy.
(III)
It drives users to click a link or take action on an ad.
(IV)
It helps advertisers maximize views.
37
– Which Data Can You Uncover By Running A Creative Experiment Using Brand Lift?
(I)
Customized delivery options, special placements, and ad values
(II)
Notes on each ad’s deficiencies and variants produced from results
(III) Each ad’s impact on brand awareness,
consideration, and ad recall
(IV)
Every ad’s conversion value, its rank among others, and drop rates
38
– Which Elements Are Used To Build A Custom Affinity Audience?
(I)
Calculations, returns, website SSL, and app store visits
(II) Keywords, places, website URLs, and
app downloads
(III)
Preferences, visits, website FTP, and total app updates
(IV)
App downloads, tours, website LAN, and app user permissions
39
– Which Is A Key Benefit Of Bumper Ads? (Type 1)
(I)
They provide accurate signals.
(II)
They produce detailed demographics.
(III)
They create accurate customer match.
(IV) They deliver maximum reach.
40
– When Your Goal Is Driving Action, You Focus On Audiences With The Strongest
Level Of Intent. Match Each “Lowest Funnel” Audience Type With Its Description.
The
correct Match order is:
People
who’ve already spent time searching for products or services like yours on
Google Search – Custom Intent
Audiences for YouTube
People
who’ve already engaged with your business, but didn’t convert when they had the
chance – Remarketing or
Customer Match
People
who are actively researching your business and its specific products and/or
services – In-Market Audiences
People
with a similar profile to the customers you currently target, or who frequent
your business – Similar
Audiences
41
– Which Bidding Strategy Works To Hit Your Desired CPA And Allows You To
Achieve More Conversions At A Stronger ROI Without Manual Optimization?
(I)
Target cost-per-lead (tCPL)
(II)
Target cost-per-view (tCPV)
(III) Target-cost-per-acquisition (tCPA)
(IV)
Target cost-per-click (tCPC)
42
– Which Is A Tip Google Recommends To Create An Effective Bumper Ad?
(I)
Leave the audio out of your ad.
(II)
Shorten an existing YouTube ad.
(III) Focus on a single, simple purpose.
(IV)
Include all of your ideas in one ad.
43
– Which Marketer Would Be An Ideal Client For TrueView For Action?
(I)
A business that wants to ensure brand impact and leverage the power of video by
using Target Outranking Share bidding.
(II) A marketer who wants to use custom
intent audiences to deliver a customizable and
consistent call-to-action, driving clicks and website actions.
(III)
A company that uses Target ROAS (return on ad spend) bidding and wants to make
sure their ads are both consistent and can’t be skipped.
(IV)
An advertiser who doesn’t have Google Ads conversion tracking enabled on video
campaigns, but still wants the benefits of leveraging the power of video.
44
– Which Of YouTube’s Ad Formats Target High-Intent Audiences At Key Moments Of
Making A Buying Decision, And Help Them Make The Purchase?
(I) TrueView for action ads
(II)
TrueView discovery ads
(III)
TrueView for reach ads
(IV)
TrueView outstream ads
45
– Which Of YouTube’s Awareness Ad Formats Can Use The CPD Bidding Approach?
(I)
TrueView for reach
(II) Masthead
(III)
Bumper ads
(IV)
Outstream video
46
– Which One Of Google’s Data-Driven Marketing Tools Is A Collection Of Case
Studies From Google’s Best Advertising Campaigns?
(I)
Google Campaign Archive
(II) Think with Google
(III)
Google Trends
(IV)
Google Surveys
47
– Which One Of Google’s Data-Driven Tools Is Part Of Google Analytics
Solutions?
(I) Google Surveys
(II)
Google Trends
(III)
Google Video 360
(IV)
Think with Google
48
– Which Of YouTube’s Consideration And Interest Ad Formats Are Skippable Ads,
Bought On A Cost-Per-View Basis?
(I)
Outstream video ads
(II)
Customer Match ads
(III) TrueView in-stream ads
(IV)
TrueView discovery ads
49
– Which Of YouTube’s Consideration And Interest Ad Formats Enable Advertisers
To Reach Their Audiences When They See Interesting New Content On The YouTube
Home Feed?
(I)
Bumper ads
(II)
Video masthead
(III)
TrueView in-stream ads
(IV) TrueView discovery ads
50
– Which One Of Google’s Data-Driven Marketing Tools Helps Analyze What People
Are Searching For On YouTube?
(I)
Google Optimize
(II) Google Trends
(III)
Think with Google
(IV)
Google Surveys
51
– Which Of YouTube’s Awareness Ad Formats Is Designed To Show Video Ads On
Websites Outside Of Youtube?
(I)
TrueView for reach
(II) Outstream video
(III)
Bumper ads
(IV)
Video masthead
52
– Which Of YouTube’s Awareness Ad Formats Uses A Skippable In-Stream Format?
(I) TrueView for reach
(II)
Video masthead
(III)
Outstream video
(IV)
Bumper ads
53
– Which Percentage Of YouTube Ads Are Audible?
(I)
90%
(II) 95%
(III)
80%
(IV)
100%
54
– Which Statement Is True About Bumper Ads? (Type 1)
(I)
They’re purchased on a cost-per-view basis.
(II) They’re designed for
a mobile-first world.
(III)
They’re available on YouTube and Google Search.
(IV)
They have the lowest CPM among outstream formats.
55
– Which Statement Is True About Bumper Ads? (Type 2)
(I)
They’re a 15-second, skippable, in-stream ad format.
(II) They can be purchased through Google
Ads or Google Preferred.
(III)
They’re bought on a cost-per-view basis.
(IV)
They run outside of a video stream.
56
– Which Statement Is True About Bumper Ads? (Type 3)
(I) They provide reach, frequency, and
brand awareness.
(II)
They’re in-stream ads that appear following a video.
(III)
They’re in-stream ads, skippable after five seconds.
(IV)
They’re located at the top of the YouTube video home feed.
57
– Which TrueView Ad Format Is Billed On A CPM Basis?
(I)
TrueView discovery
(II) TrueView for reach
(III)
TrueView for action
(IV)
TrueView in-stream
58
– Which TrueView Ad Format Is Optimized For Lift In Ad Recall?
(I)
TrueView for action
(II)
TrueView discovery
(III) TrueView in-stream
(IV)
TrueView for reach
59
– Which Statement Is True About Non-Skippable In-Stream Ads? (Type 3)
(I) Non-skippable in-stream ads
are most similar to ads shown on TV.
(II)
Non-skippable in-stream ads are available on YouTube and advertiser
websites.
(III)
Non-skippable in-stream ads are six-second ads that are
shown before a video.
(IV)
Non-skippable in-stream ads are bought on target CPM or CPV through
Google Preferred.
60
– Which Storytelling Method Entices Users With Short Ads, Reinforces Their
Interest With Longer Ads, And Then Repeats The Messaging To Prompt Action?
(I)
Capture, act, retarget
(II)
Promise, sell, recall
(III) Tease, amplify, echo
(IV)
Introduce, inform, inspire
61
– Which Storytelling Methods Does Google Recommend For Use Within Your YouTube
Campaigns?
(I)
Focus, animated shot, the best-case
(II)
Wide shot, tight shot, the close-up
(III)
Contrast/context/color, immersive shot, the payoff
(IV) Tease/amplify/echo, direct shot,
the follow-up
62
– Which TrueView Ad Format Is Billed By CPA?
(I) TrueView for action
(II)
TrueView for reach
(III)
TrueView discovery
(IV)
TrueView in-stream
63
– Which Statement Is True About Non-Skippable In-Stream Ads? (Type 1)
(I)
Non-skippable in-stream ads are available on YouTube and advertiser
websites.
(II) Non-skippable in-stream ads
are available in auction or as a reservation buy.
(III)
Non-skippable in-stream ads can be bought on target CPM or CPD.
(IV)
Non-skippable in-stream ads are six-second ads that show
before a video.
64
– Which Statement Is True About Non-Skippable In-Stream Ads? (Type 2)
(I)
Non-skippable in-stream ads are available on YouTube and Google Maps.
(II)
Non-skippable in-stream ads are six-second ads that show before a video.
(III) Non-skippable in-stream ads
complement TV campaigns and incremental reach.
(IV)
Non-skippable in-stream ads are bought on target CPM through Google
Ads.
65
– Which TrueView Ad Format Is Optimized For Product Awareness?
(I)
TrueView for action
(II) TrueView for reach
(III)
TrueView in-stream
(IV)
TrueView discovery
66
– Which Two Are Ideal Advertisers For Custom Intent Audiences? (Choose Two.)
(I)
Advertisers labelled enterprise with budgets that exceed £100,000.
(II) Advertisers looking to expand their non-brand search
campaigns.
(III)
Advertisers who want improvement without installing conversion tags.
(IV)
Advertisers with only video campaigns and a budget of at least £500.
(E) Advertisers using conversion tracking
in their video campaigns.
67
– Which Two Google Audience Solutions Use First-Party Data? (Choose Two.)
(I)
Detailed Demographics
(II) Remarketing
(III) Similar Audience
(IV)
Custom Affinity
68
– Which Two Video Formats Are Available On Google Video Partners? (Choose Two.)
(I) Bumper ads
(II)
YouTube masthead
(III) TrueView for action
(IV)
30-second non-skippable
69
– Which Video Format Is Available On Google Video Partners? (Type 2)
(I) TrueView in-stream
(II)
TrueView discovery
(III)
YouTube home feed
(IV)
Video masthead
70
– Which YouTube Analytics Report Can Give You The Average View Duration For All
Of The Videos On Your Brand’s Channel?
(I)
The frequency report
(II)
The watch regularity report
(III) The audience retention report
(IV)
The view demographic report
71
– Which Type Of Google Audience Signal Reaches Consumers On YouTube Based On
Their Consumption Habits?
(I)
Life Events
(II)
Custom Affinity audiences
(III)
In-Market audiences
(IV) Consumer Patterns
72
– Which Value Proposition Do Custom Intent Audiences Offer Advertisers?
(I)
They extend the reach of print campaigns to YouTube and help businesses with
trust building among potential customers.
(II) They extend the reach of search
campaigns to YouTube and help influence customers during active purchase
decisions.
(III)
They extend the reach of display campaigns to YouTube and help influence
customers during post-purchase interactions.
(IV)
They extend the reach of television campaigns to YouTube and help influence
problem identification and purchase timing.
73
– Which Video Ad Sequencing Framework Is Focused On Where A Viewer Is And What
They’re Doing When They Interact With A YouTube Ad?
(I)
Concept
(II)
Consume
(III)
Conduct
(IV) Context
74
– Which Video Format Is Available On Google Video Partners? (Type 1)
(I)
30-second non-skippable
(II) TrueView for reach
(III)
Video masthead
(IV)
TrueView Discovery
75
– Which Type Of Google Audience Signal Analyzes User Behavior To Identify
People Who Have, For Example, Recently Graduated From College And May Need To Move?
(I)
Consumer Patterns
(II)
Custom Affinity audiences
(III) Life Events
(IV)
In-Market audiences
76
– Which Type Of Google Audience Signal Can Identify People Who Are Actively
Researching With The Intent To Buy?
(I)
Life Events
(II) In-Market audiences
(III)
Consumer Patterns
(IV)
Custom Affinity audiences
77
– You Want To Use Video Ad Sequencing Frameworks. What’s One Important Data
Signal To Keep In Mind When Creating Your YouTube Campaign?
(I)
Unique User
(II) User Intent
(III)
Past History
(IV)
Bounce Rate
78
– Your Client Is Interested In Testing Six-Second Bumper Ads. What Are Two Tips
You Can Share With Them About These Ads? (Choose Two.)
(I)
Only use your TV ad to make a bumper.
(II) Budget time to establish the ad and
stick the landing.
(III) Focus on a single, simple purpose.
(IV)
Build for large screens.
79
– YouTube Analytics Can Show You The Aggregated Totals Of The Minutes People
Spent Viewing A Video Over Time. Which Report Provides This Information?
(I)
The view retention report
(II) The watch time report
(III)
The version view report
(IV)
The demographic report
80
– YouTube Analytics Provides Insights From The Moment You Upload A Video. Which
Three Basic Questions About Who’s Watching Your Client’s Content Will It Answer
With A Single Click?
(I) Age, gender, and geographic location
(II)
Last visit, watch time, and subscriptions
(III)
View count, ad buy, and credit score
(IV)
Time of day, IP address, and sessions
81
– After A Discussion With A Google Audience Specialist, Reilly Is Ready To
Suggest The Use Of Detailed Demographics To Her YouTube Clients. What Are Two
Characteristics Of Detailed Demographics? (Choose Two.)
(I)
Pet ownership
(II) Education
(III)
Music preference
(IV) Homeownership status
82
– Aimee’s Been Researching YouTube As A Way To Promote Her Content. She Was
Amazed By YouTube’s Reach And The Infrastructure Of Innovation The Platform Is
Committed To Building. Plus, She Loves The Freedom Creators Are Given On
YouTube To Express Themselves. As A Creator, What’s Another Reason Aimee Should
Choose YouTube?
(I)
YouTube creators are given lower keyword costs in search marketing auctions.
(II)
YouTube creators can use platform tools to build their own brand’s website.
(III)
YouTube creators can sign up for use of Google-owned HD camera
systems.
(IV) YouTube creators can earn income by
sharing ads alongside their content.
83
– Zane Is Managing A YouTube Campaign For A Five-Star Hotel That Competes
Directly With Several Other Hotels Located In The Area. The Owner Would Like To
Use The Names Of Similar Hotels As Keywords When Building The Audience For The
Campaign. What Would Be The Ideal Audience Solution For Zane’s YouTube
Campaign?
(I)
Similar Audience
(II)
Customer Match audience
(III) Custom Affinity audience
(IV)
Affinity Audience
84
– A YouTube Advertiser Is Looking To Drive Direct Response Objectives. Reyna, A
YouTube Googler, Explains That YouTube For Action Combines Formats Powered By
Smart Bidding With Intent-Rich Audiences And Measurement Capabilities That Can
Help Turn Engagement On YouTube Into The Actions That Matter Most. What Actions
Does YouTube Drive For Advertisers?
(I)
YouTube drives action based on bounce rates, return visits, scanned items, and
cookie delivery.
(II) YouTube drives actions focused on
apps, website activity, lead generation, and offline store visits.
(III)
YouTube drives actions focused on upselling, reselling, barter dealing,
and price-matching sales.
(IV)
YouTube drives action based on the time of visit, page views, downloads, and IP
address lookups.
85
– Aaron’s Client Is An Architect Who’d Like To Use YouTube To Reach More
Potential Customers. The Client Believes One Generic Ad Should Be Enough To Do
The Job, But Aaron Knows That’s A Questionable Approach. What Can Aaron Tell
The Client About Ad Relevance On YouTube To Change His Mind?
(I)
Viewers served relevant ads were five times more likely to write an online
review of the business.
(II)
Viewers seeing relevant ads had larger transactions on average than those served
generic ads.
(III) Viewers pay three times more
attention to relevant ads than those aimed at generic audiences.
(IV)
Viewers can remember relevant ads twice as long as those aimed at generic
audiences.
86
– YouTube Can Help Advertisers Achieve Three Important Business Outcomes:
Awareness, Consideration, And Action. Which Is A Result Driven By A YouTube
Advertising Campaign To Achieve Action?
(I)
Unique reach
(II) Online conversions
(III)
Ad recall
(IV)
Purchase intent
87
– Yvette’s YouTube Advertising Client Owns A Boutique Offering An Exclusive
Line Of Designer Handbags. She’d Like To Drive Purchases Of These Handbags
Using YouTube. Which YouTube Format Would Yvette Recommend To Her Client?
(I)
Sponsored Cards
(II)
Non-Skippable Video
(III)
Overlay Video
(IV) TrueView for Action
88
– Ajay’s Meeting With A Client Who’s Considering YouTube Advertising. The
Client Wants To Better Understand Why Users Choose YouTube. Ajay Shares
Information On YouTube’s Extensive Reach And The Opportunity It Provides For
Users To Connect With A Community. What Are Two Other Reasons Users Choose
YouTube? (Choose Two.)
(I)
Users can create videos from Google’s vast libraries of stock footage.
(II) Users can connect with creators
directly.
(III)
It allows users to upload videos for a nominal fee.
(IV) It showcases rich and diverse
content.
(E)
Its free-trial period can be extended upon request.
89
– Annilee Has A Client Who Wants To Choose YouTube Audiences That Will Increase
Consideration Of Their Products When Customers Are Ready To Buy. She Knows
YouTube Has Two Specific Audience Solutions That Can Help Her Accomplish This
For The Client. What Are The Two Audience Solutions? (Choose Two.)
(I)
Custom Affinity audiences
(II)
Demographics audiences
(III) In-Market audiences
(IV)
Custom Intent audiences
(E) Life Events audiences
90
– Arturo Has Explained To A Client Who Sells Electronics That YouTube’s
Detailed Demographic Audiences Can Impact Their Advertising Efforts. He Knows
Detailed Demographics Help Advertisers Reach Audiences Based On Quantifiable
Characteristics That Matter To The Client. What Are Two Of These Quantifiable
Characteristics? (Choose Two.)
(I)
Past purchases
(II) Homeownership status
(III)
Music preference
(IV) Household income
(E)
Device type
91
– As A YouTube Creator, Kieran Can Reach Over Two Billion Active Users Each
Month And Use Platform Innovations To Generate Content That Meets Users’ Needs.
YouTube Gives Him The Freedom To Express Himself, Find New Opportunities, And
Make A Living While He Does It. How Does YouTube Help Creators Earn A Living?
(I)
Creators are paid for generating cross-channel engagement.
(II) Creators are paid for sharing ads
alongside their content.
(III)
Creators are paid each time they upload YouTube content.
(IV)
Creators are paid for surpassing specific subscriber counts.
92
– As An Advertising Director For A Marketing Firm, Glenda Uses YouTube Ads To
Reach Her Audiences While They’re In Their “Personal Primetime.” When Is She
Trying To Reach Her Audience?
(I) In highly engaged moments when her
audience needs YouTube content that’s general and popular.
(II)
In highly engaged moments when her audience is at home, not distracted by the
world around them.
(III)
In moments when her audience is engaged in content delivered at night, similar
to when they watch TV.
93
– As It Offers The Most Attentive Audience And Proven Results, YouTube Is
Becoming Advertisers’ First Choice For Building Their Brands. What’s Another
Reason Advertisers Choose YouTube?
(I)
YouTube campaigns require no management.
(II)
YouTube refunds advertising spend if no conversion goals are met.
(III) YouTube is powered by Google data
and tools.
(IV)
YouTube has the smallest number of advertisers in each vertical.
94
– Brandon’s New YouTube Advertising Client Has Owned The Highest-Rated Theater
In Town For Decades. The Theater Wants To Drive Action And Take Advantage Of
YouTube Audience Solutions To Reach Consumers Likely To Buy A Ticket. Which
YouTube Audience Solution Should Brandon Recommend?
(I)
Demographics audiences
(II) Customer Match audiences
(III)
Branded Lift audiences
(IV)
Custom Event audiences
95
– Creators Choose YouTube For The Freedom It Gives Them To Use Cutting-Edge
Innovations To Reach Billions Of People Worldwide And Make A Living Doing What
They Love. How Does YouTube Help Creators Earn A Living?
(I)
YouTube pays creators per 1,000 views of their uploaded videos.
(II)
YouTube pays creators a set fee for every video they upload.
(III)
YouTube pays creators according to channel subscriber counts.
(IV) YouTube pays creators to share ads
alongside their content.
96
– Audra Handles YouTube Strategy For A Popular Concert Venue That Would Like To
Run YouTube Campaigns Aimed At Fans Of The Musicians They’ve Booked This Summer.
Which Type Of Audience Solution Should Audra Recommend For This Client?
(I)
Program Candidate
(II) Custom Affinity
(III)
Detailed Demographic
(IV)
Determinant List
97
– Based On Google’s ABCDs Of Designing Ads For YouTube, What Are Two Ways Google
Recommends You Connect With Your Viewers? (Choose Two.)
(I)
Trick viewers into thinking they’re watching something different.
(II) Break the fourth wall in your ad by
speaking directly to viewers.
(III) Use humor to boost ad recall, brand
awareness, and viewership.
(IV)
Offer free and discounted goods or services to entice ad viewers.
(E)
Slow down your ad’s pacing and take your time communicating.
98
– Based On Google’s Analysis Of Bumper Ads, What Caused A Significant Increase
In Ad Recall?
(I)
When the bumper ad was skippable.
(II)
When the bumper ad was shown on the right frame.
(III) When consumers viewed a bumper ad
three or more times.
(IV)
When the bumper ad showed for 10 seconds.
99
– Based On The ABCDs Of Designing YouTube Ads, How Does Google Recommend That
You Open With Impact?
(I)
Use fast pacing of video, frequent use of audio, and free giveaways.
(II) Front-load the story arc, focus
on framing, and use familiar faces.
(III)
Promise a deal, argue for value, and make an appeal or demand.
(IV)
Use the psychology of viewer, power of recall, and proper time for action.
100 – Based On The ABCDs Of Designing YouTube Ads, What’s One
Way To Attract Viewers?
(I)
Offer a prize for watching to the end and require sign-up to receive
it.
(II)
Use current music selections from top artists in specific music genres.
(III) Use familiar faces like celebrities,
YouTube creators, or influencers.
(IV)
Include branding and calls-to-action in the entire length of the
video ad.
101
– Aside From Conversion Tracking, What’s A Requirement For Using Store Visits?
(I)
The advertiser must have at least 10 video ads currently in their account.
(II)
The advertiser must have at least 25 employees at each listed location.
(III) The advertiser must have multiple physical
locations in eligible countries.
(IV)
The advertiser must spend $50,000 on Google Ads and YouTube monthly.
102
– Audiences With The Strongest Level Of Intent Are The Most Open To Being
Influenced By Your Message. Which Audience Is Made Up Of People Who’ve On
Google Before Engaging With Your Business?
(I)
Custom Remarketing for YouTube
(II)
Customer Match Audiences for YouTube
(III)
Similar Customer Audiences for YouTube
(IV) Custom Intent Audiences for YouTube
103
– Debra Met With A Client To Discuss Adding YouTube To Their Online Advertising
Strategy. She Told Them How Google Data And Tools Can Deliver The Ideal Mix Of
Ad Formats, Inventory, Audience, And Measurement Solutions To Achieve The
Business Outcomes They Care About, Including Awareness And Consideration. Which
Other Business Benefit Can YouTube Help Them Achieve?
(I)
Motivation: enticement, calls-to-action, engagement
(II) Action: online conversions, store
visits, sales lift
(III)
Morale: increased satisfaction, higher retention, approval
(IV)
Development: upgrades, pre-rolls, experimentation
104
– Drew Has A Client Who’s Wavering On Whether Or Not To Add YouTube To Their
Online Advertising Strategy. Which Benefits Of YouTube Audience Solutions
Should Drew Present For His Client’s Consideration?
(I)
Lower auction bidding, email lists, and social reports
(II)
Console usage, channel subscriptions, and data volume
(III)
Competitive analysis, refundable budgets, and email lists
(IV) Real-time data, powerful signals, and
cross-device reach
105
– Dylan’s Client Produces Documentaries. The Client Wants To Understand What
Makes YouTube So Appealing To Users. Dylan Explains How YouTube Lets Users
Engage With The Creators They Love And Become Part Of An Online Community Of
Like-Minded People. What’s Another Reason Users Choose YouTube?
(I) Users choose YouTube for rich and
diverse content.
(II)
Users choose YouTube for its lengthy free-trial period.
(III)
Users choose YouTube to access a local cable provider.
(IV)
Users choose YouTube to play games across platforms.
106
– Following The ABCD Framework, What’s One Way To Attract Viewers And Give Them
A Reason To Watch An Ad?
(I)
Invest in high-end camera systems to shoot video ad segments.
(II) Front-load the story arc by
opening the ad with impact and grabbing their attention.
(III)
Use bright colors and loud noises to capture attention in the first five
seconds.
(IV)
Hire a professional writer to craft the scripts for your YouTube campaigns.
107
– For TrueView For Action, Which Three Events Can Make Up An Online Conversion?
(I) Clicks, video engagement, impressions
(II)
Visits, video downloads, user referrals
(III)
Likes, subscriptions, user comments
(IV)
Repeat views, engagement time, loads
108
– How Can Google’s In-Market Audience Signals Help An Advertiser Connect With
Their Target Audience?
(I) By reaching people performing searches
with the intent to buy or searching for competitive products.
(II)
By reaching people who have recently experienced a major change in lifestyle.
(III)
By reaching people based on where they shop or eat.
(IV)
By reaching people who are subscribed to channels related to their products.
109
– How Does An Advertiser Benefit From Using Google Surveys?
(I)
Google Surveys can see what people are searching for and find related topics.
(II)
Google Surveys can discover the top questions the advertiser’s target audience
is asking.
(III) Google Surveys can validate the
advertiser’s idea through the world’s largest focus group.
(IV) Google Surveys
can plan an ad campaign by trendspotting and nowcasting
110
– Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type
2)
(I)
Google Shopping
(II) Google Ad Manager
(III)
Google Search Ads
(IV)
Google Tag Manager 360
111
– Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type
3)
(I)
Google Local Catalog ads
(II)
Google My Business
(III)
Google Showcase ads
(IV) Google AdMob
112
– Hiro’s Construction Client Wants To Reach People Who’ve Shown An Interest In
Purchasing A Home. Which Intent Audience Solution Should Hiro Recommend?
(I)
Customer Match audience
(II) Life Events audience
(III)
Buy Habits audience
(IV)
New Changes audience
113
– How Can Google’s Consumer Patterns Audience Signals Help An Advertiser
Connect With Their Target Audience?
(I)
By reaching people who are subscribed to channels related to their products.
(II) By reaching people based on where
they shop or eat.
(III)
By reaching people who are performing searches on the advertiser’s products.
(IV)
By reaching people who have recently experienced a major change in their
lifestyle.
114
– How Can Google’s Custom Affinity Audience Signals Help An Advertiser Connect
With Their Target Audience?
(I)
By reaching people who have recently experienced a major change in lifestyle.
(II)
By reaching people based on demographics, such as age and where they live.
(III) By reaching
a one-of-a-kind audience to deliver a niche message at scale.
(IV)
By reaching people based on their consumption habits, such as where they shop or
eat.
115
– Google Has Created A Set Of Recommendations Called ABCDs You Can Use To Drive
Performance In Your YouTube Ad Campaigns. What Does ABCD Stand For?
(I)
Attract, Baseline, Call-to-action, Distract
(II)
Automatic, Bold, Callout, Disrupt
(III)
Audience, Bait, Connect, Divert
(IV) Attract, Brand, Connect, Direct
116
– Google Video Partners Are Partnerships Formed Through Which Ad Service? (Type
1)
(I)
Google Search Ads
(II)
Google Analytics 360
(III) Google AdSense
(IV)
Google Marketing Platform
117
– How Does An Advertiser Benefit From Using Google Trends?
(I)
Google Trends can plan an ad campaign by trendspotting and nowcasting.
(II)
Google Trends can browse case studies showing how past ad campaigns have
succeeded.
(III)
Google Trends can validate an idea by asking the audience directly.
(IV) Google Trends can discover the top
questions their target audience is asking.
118
– How Does An Advertiser Benefit From Using Think With Google?
(I)
Think with Google can ask the audience directly if your idea is on track.
(II)
Think with Google can find the right nomenclature of trending search queries.
(III) Think with Google can browse case
studies showing how past ad campaigns have succeeded.
(IV)
Think with Google can discover the top questions their target audience is
asking.
119
– In A Bumper Ad, How Much Time Is Usually Required To Stick The Landing?
(I)
According to Google, there’s no average length for this metric in bumper ads.
(II) Two seconds
(III)
Four seconds
(IV)
One second
120
– In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers?
(Choose Two.)
(I)
Use video shots from movies and television shows to get attention.
(II) Leverage the power of audio in your
ads to lift brand awareness.
(III)
Force a user into a sign-up or e-mail capture to exit the
ad display.
(IV) Increase your ad’s pacing to capture
attention and keep it longer.
(E)
Film ads that have a depressing emotional factor to gain sympathy.
121
– In The ABCD Recommendations Google Created For YouTube Advertising, The A
Stands For Attract And The B For Brand. What Do The C And D Stand For?
(I)
Call-to-action and Disrupt
(II)
Callout and Distract
(III)
Callout and Divert
(IV) Connect and Direct
122
– Leigh’s Client, A Car Dealership, Asks Her To Reach Highly Qualified
Consumers Ready To Make A Purchase. Which Intent Audience On YouTube Should
Leigh Use?
(I)
Custom Affinity audiences
(II)
Consumer audiences
(III) In-Market audiences
(IV)
Qualified audiences
123
– Leigh’s Meeting A Makeup Distributor Ready To Launch A New Line Of Mascara.
She’s Convinced Them To Use YouTube To Spread Their Messaging And Believes
Customer Match, Which Uses Customer Data Provided For Marketing Purposes, Is
The Right Audience Solution For Their Effort. But The Client Is Confused About
How The Customer Match Process Works. Leigh Breaks It Down Into A Three-Step
Process To Make It Easier To Understand. What’s The Three-Step Customer Match
Process?
(I)
Parse data, format files, and create reports
(II) Upload data, match the data, and
create audience lists
(III)
Create fields, file translation, and input customer roles
(IV)
Categorize inputs, distribute values, and assign traits
124
– Janice’s Advertising Agency Landed A Client Who’d Like To Understand How
Media Consumption Habits Have Evolved, Prior To Spending Their Budget On
YouTube. They’re Mobile-Focused And Would Like To Know The Percentage Of
YouTube Watch-Time That Takes Place On Mobile Devices. What Percentage Of
YouTube Watch-Time Is On Mobile Devices?
(I)
25% of YouTube watch-time happens on mobile devices.
(II)
75% of YouTube watch-time happens on mobile devices.
(III) 60% of
YouTube watch-time happens on mobile devices.
(IV)
Google does not share device watch-time metrics for YouTube.
125
– Janine Recommends Using A Customer Match Audience On YouTube So A Client Can
Reach Existing Customers. Where Does Janine Upload Customer Information, Such
As E-Mail Addresses, To Start The Customer Match Process?
(I)
Google Play and Display Pack 360
(II) Google Ads and Display & Video
360
(III)
Google Lens and Search & Display
(IV)
Google Drive and YouTube Premium
126
– Jasmine’s Client Is Interested In Adding YouTube To Their Online Marketing
Strategy. They’d Like A First-Party Data Audience Solution That Lets Them Find
New Customers Who Share Characteristics With Their Existing Ones. What Would Be
The Ideal First-Party Data Audience Solution For This Client?
(I) Similar Audiences
(II)
Remarketing via Google Tags
(III)
Customer Match audience
(IV)
Custom Intent audience
127
– Julian Has A Client Interested In Increasing Awareness With Their YouTube
Campaign. Which Three YouTube Audience Solutions Should He Recommend?
(I)
Conversion, In-Market, and Remarketing
(II)
Customer Match, Remarketing, and Tastes
(III) Demographics, Affinity, and Custom
Affinity
(IV)
In-Market, Life Events, and Custom Infinity
128
– Justine’s Client Is Almost Ready To Get Started With YouTube Advertising.
They’ve Asked Her To Identify The Business Outcomes YouTube Can Deliver, To
Ensure They’ll Achieve What They’re After With Their Campaign. Which Business
Outcomes Can YouTube Deliver For Her Client?
(I)
Listening, monitoring, following up
(II) Awareness, consideration, action
(III)
Identity, recommendation, meaning
(IV)
Verification, confirmation, response
129
– Landon Works For An Online Marketing Firm And Believes That YouTube Will Be
An Effective Addition To His Client’s Advertising Strategy Given Its Extensive
Reach Of Over Two Billion Monthly Active Users And Recent Innovations That
Increase Usership. Which Two Next Generation Innovations Can Landon Share With
His Client? (Choose Two.)
(I)
Live-action auctions
(II) Mobile live streaming
(III)
VR 360
(IV) YouTube on TV screens
(E)
Game-console emulation
130
– Ira’s Planning A YouTube Campaign For A New Bridal Shop Looking To Attract
Brides-To-Be. He’s Sure That Intent Audience Solutions Offer The Best Chance At
Success. Which Intent Audience Solution Should He Recommend To This Particular
Client?
(I)
Store Visits
(II) Life Events
(III)
Targeted Brand
(IV)
Persona Match
131
– Janelle Mentions To A New Advertiser That Innovations In The YouTube Platform
Are Helping Users Discover More Relevant Content. What Are Two Of These
Innovations? (Choose Two.)
(I) YouTube Go
(II)
Google Play
(III)
Google Assistant
(IV) YouTube Premieres
(E)
VR4K
132
– Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could
Help The Company Reach A Wider Audience. She Told Her Employer That Users
Choose YouTube For The Rich And Diverse Content, And Because It Lets Them
Directly Engage The Creators They Care About. What Other Reason Can Lori
Provide For Why Users Choose YouTube?
(I)
Users can watch videos when offline.
(II)
Users pay only for videos they watch.
(III)
Users get free cable television access.
(IV) Users can connect with a community.
133
– Lou’s Client Loves The Idea Of Building An Audience Using Search Keywords To
Extend Their Reach And Capture Attention When Users Are Making An Active
Purchase Decision. Which YouTube Intent Audience Solution Fits This
Description?
(I)
Buy Signal audiences
(II)
Core Customer audiences
(III) Custom Intent audiences
(IV)
Life Events audiences
134
– Match Each YouTube Platform Innovation With Its Description.
The
correct match order is:
(1)
Premiers – Builds anticipation of a video release by providing an upcoming
watch page
(2)
Stories – Engages audience more casually and frequently through short mobile
videos
(3)
YouTube Go – Lets users know when they’re connected to Wi-Fi, so
they can download videos for offline use
(4)
VR180 – Provides audience with more immersive and engaging experiences
(5)
Mobile live streaming – Gives viewers a front-row seat to watch
live and chat in real time or catch it on-demand after
135
– Match The Marketing Objective With The TrueView Ad Format That’s Optimized
For That Objective.
The
correct Match is
(1)
TrueView for action – Action
(2)
TrueView in-stream – Consideration
(3)
TrueView discovery – Consideration
(4)
TrueView for reach – Awareness
136
– Match The TrueView Ad Format With Its Corresponding Bidding Type. (Not All
Options Are Used.)
The
correct Match is:
(1)
TrueView for action – CPA
(2)
TrueView discovery – CPV
(3)
TrueView in stream – CPV
(4)
TrueView for reach – CPM
137
– Match The YouTube Customer With The Google Audience Signal Type That Helps
Advertisers Connect With That Customer. (Type 3)
The
Correct Match is:
(1)
People who read reviews on car stereos – In-Market audiences
(2)
People who frequently go on cruises – Consumer Patterns
(3)
People who have recently retired – Life Event
(4)
People who answer forum questions about horses – Custom Affinity audiences
138
– Match The YouTube Customer With The Google Audience Signal Type That Helps
Advertisers Connect With That Customer. (Type 1)
The
Correct Match is:
(1)
People who frequent fast-food restaurants – Consumer Patterns
(2)
People who have recently gotten married – Life Event
(3)
People who are searching reviews on lawn mowers – In-Market audiences
(4)
People who blog about hunting – Custom Affinity audiences
139
– Match The YouTube Customer With The Google Audience Signal Type That Helps
Advertisers Connect With That Customer. (Type 2)
The
Correct Match is:
(1)
People who recently had a baby – Life Event
(2)
People who are subscribed to channels about cars – Custom Affinity audiences
(3)
People who frequent outdoor product stores – Consumer Patterns
(4)
People who are searching for dog food on shopping sites – In-Market audiences
140
– Mira Explained To A New Client How YouTube Can Help Brands Reach The Most
Attractive Customers And Prospects By Helping Them Tap Into Real-Time Data And
Powerful Signals To Be More Effective Storytellers. Which Other Benefit Of
YouTube Audience Solutions Should She Mention?
(I)
Free Google credits
(II)
Lower budget cap
(III) Cross-device reach
141 – Miranda, A Google Video Specialist, Is Recommending
YouTube To An Advertiser Who’s Looking To Drive Direct Response Objectives.
With Over Two Billion Logged-In Monthly Users And The Highest Viewability And
Audibility On The Web At 95%, YouTube Is A Place To Drive Action. What Else
Makes YouTube Ideal For Driving Action?
(I)
Over 60% of global shoppers purchased products they discovered on YouTube.
(II) Over 40% of global shoppers purchased
products they discovered on YouTube.
(III)
Over 80% of global shoppers purchased products they discovered on YouTube.
(IV)
Over 70% of global shoppers purchased products they discovered on YouTube.
142
– Myra Wants To Reach Consumers Her Company Already Has In Their CRM. Which
Intent Audience Solutions On YouTube Should Myra Select When Building Her
Campaign?
(I)
Consumer Direct and New audiences
(II)
General Purchase and Return audiences
(III)
Ideal Candidate and CRM audiences
(IV) Customer Match and Similar Audiences
143
– Nadia’s Client Is Concerned About Losing Their Presence In Customer Living
Rooms. Nadia Knows YouTube Would Be An Excellent Solution For The Client’s
Problem. What’s A Compelling Reason YouTube Would Be A Good Solution For Her
Client To Consider?
(I)
Televisions are the primary device used for accessing YouTube, and they’re most
frequently found in living rooms.
(II)
95% of users access videos on YouTube in a living room, using any type of
internet-capable device.
(III) The living room, once ruled by
broadcast TV and physical media, is
YouTube’s fastest-growing platform.
(IV)
75% of users who watched a commercial on TV will search for that same ad on
YouTube from a living room.
144
– Ben’s client owns more than 20 vitamin shops around the region and has seen
success with YouTube advertising. Ben has recommended store visits for TrueView
for action as a measurement solution to connect online influence to offline
action. The client has asked Ben to explain which events trigger a store visit.
Which two events trigger a store visit for TrueView for action?
(I) Users who purchase a product from the
website and visit a store within 90 days and users who clicked the ad and
visited a location within 90 days
(II) Users who’ve clicked an element of
the ad and enter a store within 30 days and users who’ve watched 10 seconds of
the ad and visit the store within 30 days
(III)
Users who skipped the ad before 10 seconds elapsed and visited a store within
30 days and users who hit the back button and visited a location within 30 days
(IV)
Users who watch all of the ad and visit a location within 90 days and users who
clicked the ad two or more times and visited a store within 90 days
145
– Mina owns a high-end fashion boutique and has seen success with YouTube
advertising over the past year. She’s uncertain which type of bidding she
should choose for her TrueView for action campaign. She has a year’s worth of
conversion data, but she’s not comfortable with that cost-per-acquisition.
Which bidding type would be best in this scenario?
(I)
Target conversion share
(II)
Min cost-per-conversion
(III) Target cost-per-conversion
(IV)
Max Conversions
146
– Amy’s latest YouTube advertising campaign was a tremendous success. She saw
more activity than she anticipated, but she’s not certain where all of it came
from. She knows this data would help her improve her future performance. How
can Amy get the information she needs from YouTube Analytics?
(I)
She can check the inbound social media report.
(II)
She can download the referrer category report.
(III) She can download the traffic sources
report.
(IV)
She can review the sources tied to each click.
147
– Users choose YouTube because it allows them to join an online community. This
allows YouTube advertisers to reach these users much more effectively. What are
two other reasons that users choose YouTube? (Choose 2.)
(I) Users choose YouTub to engage with
their favorite creators
(II)
Users choose YouTube to access a local cable provider.
(III)
Users choose YouTube to play games across platforms.
(IV)
Users choose YouTube for rich and diverse content.
148
– Lori manages digital marketing for a travel agency and believes YouTube could
help the company reach a wider audience. She told her employer that users
choose YouTube for the rich and diverse content. What two other reasons can
Lori provide for why users choose YouTube? (Choose 2.)
(I)
Users can search for specific job opportunities.
(II)
Users can directly engage with the creators they care about.
(III) Users can connect with a community.
(IV)
Users can search for specific ads.
149
– Audra is marketing manager for a concert venue. She’s tasked with creating a
YouTube campaign reaching fans of the musicians they’ve already booked for the
summer. Which YouTube audience solution could Audra choose to reach these
users?
(I)
Determinant List
(II)
Program Candidate
(III) Custom Affinity
(IV)
Detailed Demographic
150
– The ABCDs of YouTube assist advertisers in developing the most effective
creatives. The first recommendation, attract, concentrates on hooking your
audience in your ad’s opening moments. According to Google research, what
should you focus on to attract viewers?
(I) Offers and warranties
(II)
Framing and pacing
(III)
Colors and graphics
(IV)
Text and voice-overs
151
– Google created the ABCDs of YouTube to provide advertisers with a set of
guidelines to follow to develop high-impact creatives. You Attract users from
the very beginning and Brand naturally. Lastly, you Direct them by stating
clearly what you want them to do. Which recommendation did we leave out?
(I) Communicate with the viewer through
third-party software.
(II)
Coordinate secondary marketing channels to follow-up.
(III)
Connect with the viewer through emotion and storytelling.
(IV)
Create a connection by placing a cookie on their device.
152
– Google created the ABCDs of YouTube to help advertisers get the most from
their creatives. You attract attention from the beginning, brand naturally and
meaningfully, and connect with your viewer through emotion and storytelling.
What’s the final recommendation contained in the ABCDs of YouTube?
(I)
Determine what the viewer is interested in.
(II)
Start a dialog with the viewer based on the ad.
(III)
Direct clearly what you want the viewer to do.
(IV) Drive viewers to make decisions about
a brand.
153
– Myra’s newest client uses a CRM to keep track of customer information. They’d
like to use this data to engage past customers with a YouTube campaign
promoting their newest product line. Which Intent audience solution on YouTube
should Myra select for this campaign?
(I) Customer Match and Similar Audiences
(II)
Consumer Direct and New audiences
(III)
Ideal Candidate and CRM audiences
(IV)
General Purchase and Return audiences
154
– Leigh is the marketing manager for a makeup brand releasing a new line of
mascara. They have an extensive customer list and would like to use customer
data to reach past customers with their new product. Leigh needs to create a
Customer Match audience. What’s the three-step process for creating a Customer
Match audience?
(I) Upload data, match the data, and
create audience lists
(II)
Create fields, file translation, and input customer roles
(III)
Parse data, format files, and create reports
(IV)
Categorize inputs, distribute values, and assign traits
155
– Iryna is creating a six-second bumper ad for YouTube and wants to follow
Google’s best practices. She’s planning to use her product in the video along
with her company’s jingle. She knows there’s another best practice that has to
do with breaking the fourth wall. What does breaking the fourth wall refer to
when creating a bumper ad?
(I)
Ads with less than a quarter of their time viewed
(II)
Ads that have no actors or subjects involved
(III)
Ads that offer four different types of discounts
(IV) Ads with a person speaking directly
to the camera
156
– Marta wants to create a TrueView for action campaign to grow sales of her
products. She knows her history with YouTube conversions will determine which
Smart Bidding option she’ll have to use. What are the two Smart Bidding options
available in TrueView for action campaigns?
(I)
Cost-per-thousand impression and Maximize Clicks
(II) Max Conversions and target
cost-per-acquisition
(III)
Target impression share and cost-per-view
(IV)
Cost-per-click and target return on ad spend
157
– Jana is building new creatives for her YouTube campaign, following the ABCDs
of YouTube advertising. Her creatives use real people in a fast-paced setting
to attract viewers. Audio and video communicate her logo and brand messaging.
She’s created a connection using action to evoke excitement in her viewers.
What recommendation from the ABCDs has she yet to implement?
(I) She’s yet to direct her viewers on the
specific actions they should take after viewing.
(II)
She needs to create a domain username and password for Performance Planner.
(III)
She hasn’t created a website page to house the YouTube video on a separate
server.
(IV)
She hasn’t set up the billing for the account that contains the YouTube
campaign
158
– Creators choose YouTube for its reach and the infrastructure of innovation
the platform is committed to building. What are two other reason creators
choose YouTube? (Choose 2.)
(I)
YouTube creators can advertise job opportunities for potential applicants.
(II) YouTube creators are given the
freedom to express themselves.
(III) YouTube creators can earn income by
sharing ads alongside their content.
(IV)
YouTube creators can use platform tools to build their own brand’s website.
159
– Lou’s client loves his suggestion of building an audience using specific
keywords to capture attention when users are making an active purchase
decision. Which YouTube Intent audience solution did Lou suggest to his client?
(I) Custom Intent audiences
(II)
Core Customer audiences
(III)
Life Events audiences
(IV)
Buy Signal audiences
160
– An effective bumper ad created, according to Google’s best practices,
includes a combination of branding, audio, and breaking the fourth wall — or
speaking directly to the camera. What does Google recommend you avoid using in
your bumper ad?
(I)
Products, services, and domain
(II)
Text slides, subtitles, and voice-overs
(III) Actors, animals, and comedy
(IV)
Graphics, promotions, and music
161
– YouTube audience solutions help brands reach the most attractive prospects by
tapping into real-time data and powerful signals. This gives brands the tools
they need to be more effective storytellers. What’s another benefit of using
YouTube audience solutions?
(I)
Lower budget cap
(II) Cross-device reach
(III)
Free Google credits
162
– When measuring offline conversions with TrueView for action, a store visit is
counted when a user watches 10 seconds of an ad and then visits a store within
how many days?
(I)
45 days
(II)
14 days
(III)
7 days
(IV) 30 days
163
– TrueView in-stream and TrueView discovery ads can be bought on a
cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which
TrueView ad format is billed by cost-per-acquisition (CPA)?
(I)
TrueView discovery
(II)
TrueView for action
(III)
TrueView for reach
(IV) TrueView in-stream
164
– Advertisers choose YouTube because it delivers proven results. What are two
additional reasons why advertisers choose YouTube? (Choose 2.)
(I)
Offers effective Search ads for their audience
(II)
Offers audience insights and advanced tools to help create impactful campaigns
(III) Offers audience engagement and
attention
(IV)
Has the world’s largest digital asset library
165
– Dan owns a farm supply store that sells plows to farmers. His suppliers
released a new plow, and he wants to get the word out to his existing customers
using Google Ads. He’s got the information needed to create a Customer Match
audience, but he’s not sure where he needs to upload this information. Where
does Dan upload customer information, such as e-mail addresses, to start the
Customer Match process?
(I)
Google Play and Display Pack 360
(II)
Google Drive and YouTube Premium
(III) Google Ads and Display & Video
360
(IV)
Google Lens and Search & Display
166
– Following the ABCD framework, the direct component has three basic elements
that, if possible, every YouTube video should include. You should give them
direction and make the offer stand out. What third element of direct does the
ABCDs of YouTube contain?
(I)
Include two different language translations.
(II) Edit the video ad to run in under
five seconds.
(III)
Make the call-to-action audible and visible.
(IV)
Re-purpose imagery and video assets.
167
– Sara is building a campaign for a sporting goods startup with a revolutionary
new bike helmet. She’s using Custom Affinity to reach users who recently
searched for bike helmets or downloaded a bike-related app. Which elements
build Sara’s Custom Affinity audience?
(I)
App downloads, tours, website LAN, and app user permissions
(II)
Calculations, returns, website SSL, and app store visits
(III) Keywords, places, website URLs, and
app downloads
(IV)
Preferences, visits, website FTP, and total app updates
168
– Jane takes on the task of explaining to a new client why YouTube is the best
place for their marketing dollars. She tells them that, with data and tools,
Google powers YouTube and delivers proven results. What other reason could Jane
give to convince her client to use YouTube?
(I)
YouTube has the smallest number of advertisers in each vertical.
(II)
YouTube refunds advertising spend if no conversion goals are met.
(III) YouTube offers the most engaged
audience on the web.
(IV)
YouTube campaigns require no optimization or management.
169
– Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of
Youtube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His
Business. He Wants To Know Why An Advertiser Would Choose To Include Youtube
Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would
Choose Youtube Audience Solutions?
(I) Real-time data, powerful signals, and
cross-device reach
(II)
Competitive analysis, refundable budgets, and email lists
(III)
Lower auction bidding, email lists, and social reports
(IV)
Console usage, channel subscriptions, and data volume
170
– Yvette Owns A Jewelry Store And Has Decided To Create A Youtube Advertising
Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New
To Youtube Advertising, She Doesn’t Know Which Bidding Type She Should Choose
For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her Trueview
For Action Campaign?
(I)
Target cost-per-view
(II)
Target cost-per-acquisition
(III)
Enhanced cost-per-click
(IV) Max Conversions
171
– By Design, Youtube Advertising Specifically Delivers Three Distinct Business
Outcomes To Advertisers. What Are The Three Business Outcomes Youtube, By
Design, Delivers?
(I)
Listening, monitoring, following up
(II)
Verification, confirmation, response
(III)
Awareness, consideration, action
(IV) Identity, recommendation, meaning
172
– Ryan manages YouTube campaigns for a client who’s interested in how engaged
his viewers are with his content. He’d really like to know when they’re
dropping off, to make his calls-to-action are visible. Which YouTube Analytics
report did Ryan share with his client?
(I)
The traffic sources report
(II) The audience retention report
(III)
The device duration report
(IV)
The watch time report