Google Ads Display Certification Exam Answers 2022 - Latest
If you want to find correct answers to the Google Ads Display Certification Exam. In this article, we have provided all the right answers to the questions asked in the Google Ads Display Certification Exam.
Google Ads Display Certification covers basic and intermediate concepts, including best practices for creating, managing, and optimizing Display campaigns. This article talks about the Google Ads Display Certification Exam's latest answers.
By using this program, you gain access to over 3 billion devices and 100 million searches every day with Google's sophisticated targeting system. With this program, you'll be able to reach your target audience with highly targeted content across Google Search, YouTube, Gmail, and the web.
You are at the right place if you are looking for the Google Ads Display Certification Exam Answers 2022. here you will find the Google AdWords Display Advertising Exam Answers Answers right answer is marked as a "Red & Lime Color".
YouTube and Google Video solutions are
specifically tuned to your business’ marketing objectives. They can increase
awareness by keeping your brand at the top of customers’ minds. They can boost
consideration by inviting customers to engage with your brand during
high-intent moments.
What other marketing
objective can YouTube and Google video solutions fulfill?
1.
They can spur
meaningful actions you can measure.
2. They can entice users to provide their information.
3. They can forecast reductions in pricing for keywords.
4. They can reduce unwanted clicks from competitors.
Your company provides
home maintenance services and you want to reach more potential customers. You
have a limited budget to work with.
Why is Google Ads
right for you?
1. Your ads will be placed on all search engines.
2. Machine models automatically determine your advertising budget.
3.
You can set your own budget and can
change it at any time.
4. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Smart Display campaigns
use full automation to optimize and automate nearly all aspects of your Display
campaigns. All you have to do is provide a few inputs.
What can a user input
in a Smart Display campaign?
1.
All channels they wish
to target
2. A maximum conversion number
3. Keyword bids and modifiers
4. The images they wish to use
Your company wants to
have greater success online.
What are two ways
that Google Ads can drive your business goals? (Choose two.)
1. Place your business’s ads on every available search engine.
2.
Boost your conversions
by connecting you to people in the moments that matter.
3. Help you reach a wider audience and maximize exposure.
4. Coach your company to fully move to an online-only presence.
5. Cap the number of ads you pay for, based on your business.
You’ve been tasked
with marketing a new line of plumbing services, but you have a set budget that
you cannot exceed.
Why is Google Ads a
viable option?
1. Google Ads allows you to cap the number of ads you pay for, based on your business.
2. Google Ads guarantees phone calls to your business.
3. Google Ads offers separate auctions for low budgets.
4.
Google Ads gives you
control over your budget.
Zoe runs a sports
media website that caters to fans of many different types of sports. She’s
starting a Google Display Ads campaign and is considering methods to reach her
sports-loving audience.
What’s a compelling
reason for Zoe to use Affinity Audiences?
1. Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
2. Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
3. Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
4.
Affinity Audiences
allow her to reach sports enthusiasts.
Which factors should an
advertiser consider when deciding on a bidding strategy?
1. Results, targeted locations, and purchase history
2. Customer search history, competition, and conversions
3.
User journey
complexities, performance, and auctions
4. Ad schedule and budget
Which group would you be able to reach with a Google Display campaign using demographic targeting?
1. Certified netware engineers
2. College students
3.
27-year-old men
4. Residents of a certain city
Which statement
accurately describes the reach of Affinity Audiences’ targeting?
1.
It reaches TV-like
audiences, based on their lifestyles, interests, and passions.
2. It reaches people who have the intent to purchase, updated in real time.
3. It reaches past visitors as they browse network websites and use network apps.
4. It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
Which statement is
true about Responsive Display Ads?
1. The ads can meet exact branding requirements.
2.
The ads adjust to
available screen space when delivered.
3. They offer the advertiser more creative control than uploaded ads.
4. The ads can be manually uploaded.
Which statement is
true about the value of Google Display Ads?
1. It enables advertisers to reach customers searching for specific search terms.
2.
It uses best-in-class
automation and bidding to reach millions of users at just the right moment.
3. It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
4. It offers advertisers the most control over the geographic locations where their ads will be seen.
Which two are
available in Google Ads? (Choose two.)
1. Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
2. Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
3.
Device targeting,
which allows you to serve your ads to users on desktops, smartphones, and
tablets.
4. Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
5.
Language targeting,
which lets you reach people with your selected language as their browser’s
language setting.
Which two statements
are true about how you can use targeting options to optimize a Google Ads
campaign? (Choose two.)
1.
Device targeting
allows you to reach customers on any device: desktops, tablets, and
smartphones.
2. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
3. Employment targeting allows you to serve your ads only to those people who work in a specified field.
4.
Location targeting
allows your ads to be served only in the specific geographic locations you
choose.
Which type of
automated bidding strategy is enhanced cost-per-click (ECPC)?
1.
Conversion-focused
bidding
2. Revenue-focused bidding
3. Awareness-based bidding
4. Consideration-focused bidding
Which type of
automated bidding strategy is target cost-per-acquisition (CPA)?
1. Consideration-focused bidding
2.
Conversion-focused
bidding
3. Awareness-based bidding
4. Revenue-focused bidding
Which type of
automated bidding strategy is Target return on ad spend (ROAS)?
1. Conversion-focused bidding
2.
Revenue-focused
bidding
3. Consideration-focused bidding
4. Awareness-based bidding
While managing a
successful Google Ads campaign, why would you choose automated bidding instead
of manual bidding?
1. Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
2.
Because given the
dynamic nature of Google’s auctions, the appropriate bid can often be a moving
target that is challenging to reach at scale when using manual bidding
3. Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
4. Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
Why does automating
your bid versus using manual bidding contribute to a successful Google Ads
campaign?
1. User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
2. The appropriate bid can often be a static target that is challenging to reach.
3.
If you do not bid
efficiently, you could miss valuable conversions.
4. The customer journey has become more complex and therefore bids should be based on general user behavior.
Why is using the
performance targets feature after utilizing the Performance Planner recommended?
1. This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
2.
This practice allows
you to monitor targets set in the Performance Planner and to receive alerts and
recommendations when a campaign is not on track.
3. This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
4. This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
Why should campaigns
with different marketing objectives be separated into different Performance
Planner plans?
1.
So that spend is not
reallocated between two different marketing objectives
2. To avoid any potential keyword duplicates between different marketing objectives
3. So that seasonal trends can be better identified for each individual marketing objective
4. To prevent campaigns from becoming “Limited by Budget”
Why should your
business use Performance Planner?
1. It validates budgets against other vendors in the same market.
2. It is the only ad budgeting software on the market.
3.
It makes
recommendations that are validated using machine learning.
4. It helps businesses determine a go-to-market strategy.
Colin is planning out
a new Google Display Ads campaign with the “Build awareness” marketing
objective in mind.
Why would Colin
choose “Build awareness” as his marketing objective?
1. He wants to leverage Google’s automation technology to drive direct sales of his products.
2. He wants to engage with users who intend to purchase his products and are actively researching them.
3.
He wants to get his
Display Ads in front of as many people as possible.
4. He wants to generate dynamic ads to reach specific audiences.
Darren notices that
many people viewed specific products on his website without purchasing them. He
creates a Google Display Ad to drive sales of those exact products.
Which option will best
suit Darren’s marketing goal?
1. Demographic targeting
2. Custom Intent audiences
3.
Dynamic remarketing
4. Affinity Audiences
Diana is running a
successful remarketing campaign. She wants to expand her reach with other
targeting options. While creating a new Google Ads Display campaign with the
“Influence consideration” marketing objective, she chooses Similar Audiences as
her targeting option.
What information is
used to identify Similar Audiences?
1. Users actively researching and intending to buy new products or services
2.
Audience interest
around different topics
3. Input from specific landing pages and keywords
4. Input from keywords, URLs, and apps
Doreen is looking to
drive sales on her website, and is considering creating a Google Display
Remarketing campaign
How might remarketing
help her meet her marketing objective?
1. It reaches specific audiences based on a combination of declared and inferred data.
2. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions.
3.
It reaches audiences
who previously visited her website as they browse network websites and use
network apps.
4. It reaches audiences who are different from an original remarketing list or other uploaded compatible list.
Emmy is the marketing
director of a large marketing team, looking to reach an audience at scale
through Smart Display campaigns.
How might Smart
Display campaign reporting help Emmy?
1.
In addition to
standard Google Ads reporting, it provides reports that facilitate broad,
strategic ad management.
2. Its summary report provides executive summaries of total cost and bidding.
3. It provides “recommended insights,” which are focused on Topic Targeting.
4. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
Felix wants to start
showing his Google Display Ads to a narrower audience with the help of
demographic targeting.
Which two types of
data are included in demographic targeting? (Choose two.)
1. Postal code
2.
Age
3.
Gender
4. Location
5. Occupation
Frank runs a
scuba-diving business that offers lessons and sells scuba-diving equipment.
Frank wants to engage with users who are researching scuba-diving lessons.
Which marketing
objective should Frank choose when creating his Display campaign?
1. Build awareness
2.
Influence
consideration
3. Drive action
4. Increase sales
Gavin is creating a
Google Display Ads campaign designed to drive sales on his website. He wants to
reach potential customers who viewed pages on his website and entice them to
make purchases with a discount code.
Which option will
best serve Gavin’s marketing goals?
1.
Remarketing
2. In-Market audiences
3. Similar Audiences
4. Affinity Audiences
A company creates
niche sporting equipment for active female senior citizens. The company expects
potential customers to be above 65 years old, either with or without a shown
interest in sports. The company’s marketing team is looking to build awareness about
their company’s innovative products.
Which option can best
help them reach their specific audience?
1. Affinity audiences
2. Dynamic remarketing
3.
Demographic targeting
4. In-Market audiences
A marketer is keeping
track of the revenue generated by his campaigns. He wants to get a specific
return for his ad spend.
Which type of
automated bidding strategy will meet his needs?
1. An awareness-based bidding strategy
2. A conversion-focused bidding strategy
3. A consideration-focused bidding strategy
4.
A revenue-focused
bidding strategy
A small marketing
group uses Google Display Ads to help deliver relevant advertising to people
browsing the web.
Which statement is
true about where Google Display Ads connects with these valuable audiences?
1. Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
2. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
3.
Google Display Ads
connects with audiences through Gmail, YouTube, and millions of other websites
partnering with Google.
4. Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
Adam has determined
that “Drive action” is the appropriate marketing objective for his new Display
campaign.
What are two relevant
options he might use to reach his goal? (Choose two.)
1. Affinity Audiences
2.
Standard remarketing
3. Demographic targeting
4. Custom Intent audiences
5.
Dynamic remarketing
Alan has introduced a
new line of scooters on his website and is using a Google Display Ad campaign
to promote them. He selects “Build awareness” as the marketing objective for
his campaign.
Why would Alan choose
“Build awareness” as his marketing objective?
1. To reengage users who previously showed interest in his scooters.
2. To dynamically generate ads, based on an audience’s interest in scooters.
3. To engage with audiences who previously bought his scooters.
4.
To reach a broad
audience for his scooters.
Amanda is the
marketing manager for a plant nursery. She has a large number of campaigns and
needs help keeping her bids relevant every day.
How can automated
bidding help her?
1. By keeping her ads updated with new copy.
2. By guaranteeing improved results.
3. By automatically setting the maximum CPC bid limit.
4.
By setting her bids
when auctions happen.
Amanda uses
“Influence consideration” as a marketing objective for her Google Display Ads
campaign.
Which targeting
options are a good fit for Amanda’s campaign?
1. In-Market audiences, Affinity Audiences, Similar Audiences
2. Custom Intent audiences, Similar Audiences, Custom Affinity audiences
3. Custom Intent audiences, Similar Audiences, Affinity Audiences
4.
In-Market audiences,
Custom Intent audiences, Similar Audiences
Amy has created a new
brand for her company’s goldfish training materials. She knows that other
companies train goldfish and it is a popular sport, but realizes that it is a
niche market. She wants to use a Google Display Ads campaign to build awareness
for her new brand.
Which Google Display
ad targeting option can help Amy with her goal of creating awareness within her
niche market?
1. Standard remarketing
2. Affinity audiences
3. Dynamic remarketing
4.
Custom Affinity audiences
Angela’s ready to get
started with her first Smart Display campaign, but her account isn’t yet
eligible due to not having enough conversions in the last 30 days.
What’s the minimum
number of conversions needed (in the last 30 days) to be eligible to set up a
Smart Display campaign?
1. At least 30 conversions on Display or at least 50 conversions on Search.
2. At least 100 conversions on Display or at least 50 conversions on Search.
3. At least 50 conversions on Display or at least 30 conversions on Search.
4.
At least 50
conversions on Display or at least 100 conversions on Search.
As a marketing
director at a large company, Cara’s considering launching a Google Display Ads
campaign, as it will let her reach global internet users across as many
websites and apps as possible.
What’s another
benefit a Google Display Ads campaign will provide Cara?
1. It allows her to collect statistical usage data from the websites where her ad appears.
2.
It makes it possible
for her to engage with valuable audiences quickly and often.
3. It can sometimes be used as a Shopping campaign.
4. It can always be used as a Shopping campaign.
Automated bidding
does the heavy lifting for advertisers on Google Ads. What does automated
bidding use to set the right bid for every auction?
1. Ad extensions
2. Manual control
3. Seller ratings
4.
Machine learning
Ben is currently
managing a campaign that has a total investment of $7,000, generates 1,400
conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell
excess inventory. To meet this goal, he’s willing to increase his CPA and
campaign investment.
Which of the
following plans, built in the Performance Planner, will assist Ben in achieving
his marketing goal of selling excess inventory?
1.
An investment of
$9,600 to generate 1,600 conversions with a CPA of $6
2. An investment of $9,800 to generate 1,400 conversions and a CPA of $7
3. An investment of $8,400 to generate 1,400 conversions and a CPA of $6
4. An investment of $9,100 to generate 1,300 conversions and a CPA of $7
Ben sells housewares
through his website and app.
What are two ways
that Google Ads can fuel his business goals and help him achieve his
objectives? (Choose two.)
1. Provide clear forecasts that allow for smoother purchasing.
2. Place ads for his business on all search engines.
3.
Help users find and
discover his products.
4.
Increase overall installs
and interactions with his app.
5. Sell him business leads at a preset price.
Bill has released a
new line of products for his business and is using Google Display Ads to
influence customer consideration.
How does Google
Display Ads targeting help Bill reach his marketing objective?
1. By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
2. By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
3. By allowing Bill to improve the customer experience by finding only those who are interested in his products.
4.
By allowing Bill to
strategically show his message to users when they’re actively browsing,
researching, or comparing the types of products he sells.
Bill wants to reach
valuable, relevant audiences and engage with them quickly and often with his
ads.
How will creating a
Display Ads campaign allow him to reach his goal?
1.
It allows him to reach
over 90% of global internet users across more than three million apps and
websites.
2. It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
3. It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
4. It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
Brian owns a company
that makes inexpensive replacement parts for bicycles. He’s ready to increase
the scale of his business and wants to use Google Display Ads to drive sales.
Which feature of a
Google Display Ads will help Brian achieve his business objectives?
1. His ads can enable customers to purchase his products directly from within the ad.
2. His ads can appear on Google Search results when customers are searching for specific search terms.
3. His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
4.
His ads can appear on
websites relevant to bicycles, and therefore connect him to his potential
audience.
Brian’s desired
audience isn’t covered by the segments In-Market audiences offers.
What’s another suitable
option Brian could choose to help him influence potential customer
consideration?
1.
Custom Intent
audiences
2. Demographic targeting
3. Similar Audiences
4. Standard remarketing
Cassandra wants to
customize her Google Display Ads based on how potential customers previously
engaged with her website.
Which option best
suits her needs?
1. Similar Audiences
2.
Remarketing
3. In-Market audiences
4. Custom Affinity audiences
Catherine received a
significant amount of traffic to her online pet store after launching her Display
campaign. Unfortunately, many visitors to her online store didn’t make a
purchase.
When creating a new
Display campaign, which marketing objective should Catherine choose in order to
reengage with these visitors?
1. Influence consideration
2.
Drive action
3. Build awareness
4. Increase leads
Claire has created a
Google Display Remarketing campaign.
What’s the most
likely reason she decided on remarketing?
1. Increase clicks
2.
Drive action
3. Build awareness
4. Influence consideration
Gloria owns a surfing
clothing line. She wants to increase the awareness of her brand and drive
higher sales.
How can Google
Display Ads help Gloria achieve her business objective?
1.
It harnesses
best-in-class intent signals to place her ads against the most relevant
content.
2. Her ads enable customers to purchase her clothing items directly from within the ad.
3. It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
4. It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
Google Ads offers a
variety of campaign types which determine where your ad will appear and the
format in which it will be displayed.
What are the
available campaign types?
1. Search, Display, Video, Print, and App
2. Search, Print, TV, Shopping, and App
3.
Search, Display,
Video, Shopping, and App
4. Social, Video, App, Audio, and Shopping Ads
Google Ads was
constructed around three core principles, focused on helping businesses reach
their online potential. The first of these is relevance. Google Ads connects
businesses with the right people at the right time.
Upon which other
principles was Google Ads built?
1. Options and tracking
2. Profit and privacy
3. Credits and context
4.
Control and results
Google Ads was
designed to deliver three things to every advertiser: relevance, control, and
results. It provides relevance by connecting advertisers with the right people
at the right time. It provides results by charging only when you get a click.
How does Google Ads
provide control?
1. By giving advertisers control over the number of specific actions their spend will return
2. By giving advertisers control over which competitors they place ads in auctions against
3. By giving advertisers control over the next highest bid allowed in auctions they enter
4.
By giving advertisers
control over the maximum they spend per month.
Google Ads was
designed to help businesses achieve online success. To accomplish this, Google
Ads was built on three core principles.
What are these
principles?
1. Sales, consideration, and integrity
2. Growth, reach, and traffic
3.
Relevance, control,
and results
4. Influence, awareness, and promotion
Google Display Ads
lets advertisers upload their own creative assets to the system. This allows
advertisers greater control over the look and feel of their ads.
What are the two
types of uploaded ads?
1. Image ads and AMPHTML ads
2. Image ads and AVHTTPS ads
3.
Video ads and AMPHTTP
ads
4. Video ads and AMPHTML ads
Hank wants to use a
“Maximize Conversions” campaign with the Performance Planner.
Which recommendation
can be provided to Hank by the Performance Planner?
1. Recommended campaign bid scaling
2. A recommended Campaign-level Target CPA (cost-per-acquisition)
3.
A recommended average
daily budget
4. A recommended Campaign-level Target ROAS (return-on-ad-spend)
How can Performance
Planner serve your business?
1. By finding areas of your total budget that could contribute to marketing
2. By teaching your employees the fundamentals of personal budgeting
3. By determining which of Google’s ads are most appropriate for your brand
4.
By optimizing your ad
budget for maximum growth
How do Responsive
Display Ads use automation?
1.
Responsive Display Ads
use a machine-learning model to determine optimal assets for each ad slot using
predictions based on an advertiser’s performance history.
2. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
3. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
4. Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
How does automating
your bid contribute to a successful Google Ads campaign?
1. Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
2.
Automated bidding uses
machine learning to algorithmically help you set the appropriate bid for each
and every auction.
3. The customer journey has become more direct, so setting bids should be based on general user behavior.
4. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
Kevin is determining
which Google Display Ads format to use, and choosing between efficiency and
control.
Match the ad he’s
creating to the appropriate ad format option.
1. Responsive Display Ads
2. Uploaded image ads
a.
Efficiency (1)
b.
Control (2)
Kim is seeing
significant performance from her Google Display remarketing campaign, and wants
to expand upon it.
Which targeting
option should she choose to accomplish this?
1. In-Market audiences
2. Demographic targeting
3. Custom Intent audiences
4.
Similar Audiences
Lauren has chosen
“Influence consideration” as the marketing objective in her Google Display Ads
campaign.
Which two targeting
options are a good fit for Lauren’s campaign? (Choose two.)
1. Demographic targeting
2. Dynamic remarketing
3. Custom Affinity Audiences
4.
Custom Intent
audiences
5.
Similar Audiences
Loretta is the
advertising director for a large meal-kit company. She’s setting up a Google
Display Campaign to identify and engage with large audiences in order to extend
their market reach.
Which statement most
accurately describes the reach a Google Display Campaign can provide Loretta?
1. It allows her to reach over 90% of local internet users across thousands of apps and websites.
2. It allows her to reach over 75% of regional internet users across thousands of apps and websites.
3. It allows her to reach over 75% of national internet users across millions of apps and websites.
4.
It allows her to reach over 90% of
global internet users across millions of apps and websites.
Lucy is creating a
new Display campaign with the goal of building awareness.
Which two targeting
options might be suitable for her to use? (Choose two.)
1.
Demographic targeting
2. Custom Intent audiences
3. In-Market audiences
4. Standard remarketing
5.
Affinity audiences
Mandy has a large art-supply
company that sells through both her brick-and-mortar store and online. She
wants to increase the awareness of her brand and drive higher sales.
How can Google
Display Ads help Mandy achieve her business objectives?
1.
It places Mandy’s ads
against the most relevant content by using best-in-class intent signals.
2. It makes it possible for her customers to purchase art supplies directly from within her ads.
3. It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
4. Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
Maria has been told
that she should use the Performance Planner on a monthly basis.
Why should she do so?
1. To check for status issues
2. To review new keyword opportunities
3.
To react to
ever-changing external factors
4. To analyze demographic performance
Marie is a marketer
trying to maximize specific user actions after the click. Which automated
bidding strategy should she use to accomplish this?
1. Retention-focused bidding
2. Consideration-focused bidding
3.
Conversion-focused
bidding
4. Awareness-based bidding
Marisol manages the
online advertising campaigns for a chain of toy stores with both a physical and
an online presence.
Which Google Ads
campaign should Marisol use to show images of her products, advertise her
company’s online and local inventory of toys, and boost traffic to their
website and local toy stores?
1. Search
2.
Shopping
3. Video
4. Display
Marta has a tight
marketing budget and needs to use a strategy that can drive customers to her
website for a set cost.
Which bidding
strategy has the potential to meet Marta’s needs?
1. Target return on ad spend (Target ROAS)
2. Target cost-per-acquisition (tCPA)
3. Target impression share
4.
Maximize clicks
Mary feels confident
managing Google Search campaigns and is interested in extending her marketing
reach with the help of Google Display ads. She’s trying to decide whether to
create a Standard Display campaign or a Smart Display campaign.
Why would Mary choose
Standard Display campaigns over Smart Display campaigns?
1. She prefers minimal input and relies on automated solutions.
2. She’s interested in in-depth reporting without managing the campaigns.
3.
She wants full control
over all aspects of her Display campaigns.
4. She wants to deliver both Search and Display Ads from the same campaign.
Peggy owns a house
cleaning service. She built a booking website and is ready to promote her
services online. She wants her ads to reach people actively looking for
businesses similar to hers.
Which Google Ads
campaign should Peggy use to make sure potential customers consider her
services and take action by booking house cleanings?
1. Shopping
2. Display
3.
Search
4. Video
Phillip wants to
create a new Google Display Ad campaign and base his targeting on an existing
remarketing list named Checkout Abandoners.
How can the Similar
Audiences targeting option help Phillip achieve his marketing goals?
1. Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
2. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
3. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
4.
Similar Audiences will
find users who are similar to those on the Checkout Abandoners list.
Priya only has $500 a
month to spend on her campaign, but she needs to drive as many potential
customers as possible to her website.
Which type of
automated bidding strategy would be best for Priya’s campaign?
1. Target impression share
2. Enhanced cost-per-click (eCPC)
3.
Maximize clicks
4. Target return on ad spend (tROAS)
Quinn recently
launched a Display campaign for his women’s clothing store. Since the launch,
his website traffic has increased, but sales have remained flat.
Which story shows
Quinn using remarketing to drive action?
1. Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
2. Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
3.
Quinn uses the
In-Market audience segment for baking supplies with the intent of reaching
potential customers while they’re actively browsing for women’s apparel and are
close to a conversion.
4. Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
Rashid wants to raise
awareness of his brand and build campaigns focused on branded terms. He does
not have much time to devote to daily bid management, so he decided to use
automated bidding to lighten his workload.
Which automated
bidding strategy should Rashid consider using?
1. Maximize conversions
2.
Target impression
share
3. Target return on ad spend (tROAS)
4. Enhanced cost-per-click (eCPC)
Rebecca is a
marketing executive at an airline company. She has been asked to plan her
company’s online advertising budget on a monthly basis. She’s chosen Google
Ads’ Performance Planner to help accomplish this task.
What are two
advantages Performance Planner offers Rebecca? (Choose two.)
1.
Performance Planner
leverages machine learning for forecasting.
2.
Performance Planner
forecasting is powered by billions of Google searches conducted each week.
3. Performance Planner integrates with other budgeting software, such as QuickBooks.
4. Performance Planner is free to use with any merchant-hosted storefront.
5. Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Robert manages a
website that sells sporting goods. He wants his products to be featured in
various online sporting publications while potential customers are researching
and comparing different football brands online.
Which option will
help Robert influence customer consideration?
1. Affinity Audiences
2.
In-Market audiences
3. Custom Affinity audiences
4. Demographic retargeting
Samira recently
opened an online potted plant store and needs to promote it. She has chosen
Google Ads because it offers advertisers different campaign types that
determine where ads will appear and in what format they will display when
viewed.
What Google campaign
type will help her reach her most valuable audiences?
1. TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
2.
Shopping campaigns,
which promote her products by giving consumers detailed information about what
she’s selling before they click her ad.
3. Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
4. App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Sierra owns a small
business and handles many responsibilities, from logistics to marketing. She’s
seen a lot of success with Google Search (hundreds of conversions a month) and
would like to increase her reach by creating a Display campaign. But she’d like
it to be as effortless as possible.
What type of Display
campaign should she run?
1.
A Smart Display
campaign
2. A Dynamic remarketing campaign
3. A Standard Display campaign
4. A Standard remarketing campaign
Simon’s using a
Google Smart Display campaign to build out his ads. What benefit do Google
Smart Display campaigns give Simon?
1. His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
2. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
3. His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
4.
His ads are
automatically generated from the building blocks he provides, like headlines,
descriptions, logos, and images.
Mary is tasked with
designing an advertising campaign for her company’s an online pet food store
and app, and is exploring different campaign options.
Which campaign types
are available to her in Google Ads?
1. Search, Display, Video, App, and Access
2. Search, Display, TV, Shopping, and App
3. Social, Display, Video, Shopping, and App
4.
Search, Display,
Video, Shopping, and App
Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
1. To advertise a business’s online and local inventory and boost website or store traffic.
2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
3. To increase exposure and reach audiences with specific interests across the web.
a.
Shopping campaign (1)
b.
Display campaign (3)
c.
App campaign (2)
Match the marketers
with the Display Ad format that fits them best. (Formats can be used more than
once.)
1. Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
2. Sherry wants faster ads, that are lighter in load.
3. Sandy wants to create safer ads and reduce the risk of malware.
4. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
5. Tommy values performance over everything else.
a.
Responsive Display Ads
(5)
b.
None (2)
c.
Image ads (1)
d.
AMPHTML ads (3)
e.
Responsive Display Ads
(4)
Mike recently started
using Google Display Ads to create a more automated approach to managing his
campaigns.
What’s one automation
model that Smart Display campaigns provides that might help Mike?
1. Automated rule generation
2. Automated ad language translation
3.
Automated targeting
4. Automated video production
Molly wants to clear
her remaining stock in preparation for ordering a new line of products to sell.
As a result, she’s willing to increase her CPA (cost-per-acquisition) and
investment, as long as it means generating more sales.
Her current campaign
has a total investment of $25,500, generates 1,500 conversions, and has a CPA
of $17. Which plan, built in the Performance Planner, will help Molly with her
marketing goal to generate more sales?
1.
An investment of
$40,000 to generate 2,000 conversions and a CPA of $20
2. An investment of $30,000 to generate 1,500 conversions and a CPA of $20
3. An investment of $28,000 to generate 1,400 conversions and a CPA of $20
4. An investment of $21,000 to generate 1,400 conversions and a CPA of $15
Nathan manages a
website that sells bicycles. He’s using a Google Ads Display campaign to drive
purchases in that segment, and chooses In-Market audiences as his targeting
option.
What’s the advantage
In-Market audiences gives Nathan in reaching his marketing goals?
1. Reaches users based on their lifestyles, interests, and passions.
2. Shows ads to users based on a combination of declared and inferred data.
3.
Connects him with
audiences most interested in what he has to offer.
4. Finds users that are similar to an original remarketing list.
Olivia manages an
online store that sells musical instruments. She’ll soon host a jazz event and
wants to create awareness around it, especially within the community of jazz
enthusiasts.
Which targeting
option should Olivia choose in order to achieve her marketing goal?
1.
Affinity audiences
2. Similar Audiences
3. Dynamic remarketing
4. Demographic targeting
Paul’s interested in
generating conversions with Google Display Ads, but he’s not confident in setting
bids himself. He’s relying on Smart Display campaigns to help.
Which two bidding
strategies used in Smart Display campaigns can Paul choose from to
automatically set his bids? (Choose two.)
1.
Target CPA (cost per
acquisition)
2. Enhanced CPC (cost-per-click)
3. Cost per engagement
4. Target ROAS (return on ad spend)
5. Viewable CPM (cost-per-thousand impressions)
What can the
Performance Planner assist you with?
1. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
2. To determine which Google Ads features should be enabled to get the best performance from your campaigns
3. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
4.
To improve return on
investment so you can drive more conversions within your target CPA
(cost-per-acquisition)
What can the
Performance Planner recommend?
1.
Campaign-level Target
CPA (cost-per-acquisition)
2. Applying bid adjustments to specific locations
3. Including or excluding “Google search partners”
4. Using “Target impression share” as an automated bid strategy
What does a
Responsive Display Ad use in its machine-learning model to determine the
optimal combination of assets for your ad slot?
1. Predictions built from ad portfolio data, aggregated across benchmark businesses.
2.
Predictions built from
your performance history.
3. Predictions built from files exported from your CRM.
4. Predictions built from performance data across your industry.
What does Performance
Planner automatically do?
1. Uses machine learning to target new demographics
2. Sets your ad budget for maximum growth
3.
Forecasts how your
current campaigns will perform in the future
4. Recommends the perfect ad structure for your budget
What is a key benefit
of Smart Display campaigns?
1. Highly segmented insights are provided for daily campaign deep dives.
2. Smart Display campaigns can automatically create video content.
3.
A Smart Display
campaign can be created with minimal input from advertisers.
4. Display Network recommendations are generated based on Smart Display campaign performance.
What is a valid recommendation that the Performance Planner can provide?
1. Create alternative versions of best performing ad variations
2. Apply specific bid adjustments to device and location targeting
3. Add a themed group of negative keywords
4.
Set a specific target
CPA (cost-per-acquisition)
What is one of the
reasons why an advertiser should consider using Performance Planner on a
monthly basis?
1. A / B testing
2. Google Ads are updated automatically
3. Click-through rate averages require planning
4.
Auctions fluctuate all
the time
What is one way that
Performance Planner helps businesses increase sales?
1. By choosing ad types that your target demographic finds most appealing
2. By relying on customer feedback for optimal ad placement
3.
By maximizing the
number of conversions for a spend scenario
4. By providing a discount on all ads after purchasing a license
What’s a
characteristic of Responsive Display Ads?
1.
They let you create
ads that serve in all ad slot sizes.
2. They offer greater control over the way your ads look and feel.
3. They enable publishers to deliver a faster experience using AMP.
4. They help limit ads to banner-eligible slots.
What’s a key benefit
of Responsive Display Ads? (Duplicate 1)
1.
You can upload your
own creative assets.
2. You can upload your own ads using templates.
3. You can set the ads to run in banner-eligible slots.
4. You can choose images from their built-in libraries.
What’s a key benefit
of Responsive Display Ads? (Duplicate 2)
1. They have a library of creative assets to match your product.
2. They’re complex to build, giving you total control of how they display.
3. They use a machine-learning model that gives you options for building them.
4.
They automatically
create ads that serve all ad slot sizes.
Siona needs to make
sure her ads are getting a minimum number of impressions on the top of the
page.
Which type of
automated bidding strategy is Siona using?
1. Maximize clicks
2.
Target impression
share
3. Target return on ad spend (tROAS)
4. Target cost-per-acquisition (tCPA)
Steve wants to use
Google Display Ads to reach new customers who are looking to purchase products
similar to his.
Which audience type
should Steve try to reach to meet his marketing goal?
1.
In-Market audiences
2. Demographic targeting
3. Custom Affinity audiences
4. Similar Audiences
Susan doesn’t have
time to create Display Ads herself. She hopes to use a Smart Display campaign
to automatically generate ads.
Which two building
blocks must Susan supply in order for a Smart Display campaign to automate her
ad creation? (Choose two.)
1. Videos
2. Ad dimensions
3.
Headlines
4.
Images
5. Keywords
The customer journey
has become more complex, requiring a dedicated bidding strategy. Google’s
solution is automated bidding.
How can automated
bidding benefit advertisers? (Choose two.)
1. Allows advertisers to bid only for clicks from a specific group.
2.
Uses machine learning
to set bids, which saves time.
3. Guarantees reduced conversion costs for advertisers.
4.
Is auction-specific to
increase the chance for conversion.
5. Allows advertisers to serve ads only at specific times.
Thelma is the
marketing director for an online toy store. She’s creating a Display campaign
to reach parents between the ages of 25 to 34.
Which targeting
option should Thelma select to achieve her marketing goal?
1.
Demographic targeting
2. Affinity audiences
3. In-Market audiences
4. Custom Affinity audiences
Trevor has discounted
an entire line of products on his website and wants to use Google Display Ads
to drive sales.
How does Google
Display Ads targeting help Trevor reach his marketing objective?
1. Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
2. Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
3.
Google Display Ads
will help place Trevor’s ad before customers who already showed interest in his
brand.
4. Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
Trevor owns a
manufacturing business that makes specialized hiking and rock climbing gear. He
is a very small player in the market, but he is ready to scale up his business.
Which Google Ads
campaign type should Trevor use to increase his brand’s exposure and reach
audiences with interests in hiking and rock climbing across the web?
1. Search
2. Shopping
3.
Display
4. Video
Trina is using
automated bidding as part of her Google Ads Search bidding strategy.
Why might she prefer
automated bidding?
1. Location targeting is not decided by machine learning.
2. Machine learning will choose an ad schedule for campaigns without her input.
3. Machine learning will choose the keywords used to serve her ads to users.
4.
Machine learning helps
her set the appropriate bid for each and every auction.
Using the Performance
Planner on a monthly basis allows you to optimize which two aspects of an
account? (Choose two.)
1. Ad extensions
2. Keywords
3.
Bids
4. Ads
5.
Budgets
Viktor’s been
tracking the conversions in his Display campaign for the last 30 days. He’s had
24 conversions over that time, and plans to use target return on ad spend
(ROAS) as his automated bidding strategy.
Which type of
automated bidding strategy will Viktor be using?
1. Conversion-focused bidding’
2.
Revenue-focused
bidding
3. Consideration-focused bidding
4. Awareness-based bidding
What are key factors
to keep in mind when choosing a bidding strategy for your campaign?
1.
Performance, auctions,
and user journey complexities
2. Budget, competition, and user thought processes
3. Location, calls-to-action, and user conversion costs
4. Targeting, auctions, and campaign cost-per-click
What are two benefits
of automated bidding? (Choose two.)
1. Higher CPAs
2.
Cross analysis
3. Guaranteed results
4.
Time saving
5. Competitive analysis
What are two examples
of the types of audiences you could reach when using Affinity Audiences as a
targeting option? (Choose two.)
1. Parents of infants
2.
Golf enthusiasts
3. Men and women, ages 35 to 44
4. People looking to buy a car
5.
TV comedy fans
What are two reasons
a marketer might use Responsive Display Ads? (Choose two.)
1. Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
2.
Cost-effective: Get
more conversions at a similar cost-per-acquisition.
3.
xtended reach: Create
ads that serve in most ad slot sizes, into both native and non-native
inventory.
4. Insight: Provides more robust industry data than other ad formats.
5. Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
What are two ways
Google Ads can fuel your business goals? (Choose two.)
1.
Increase online,
in-app, in-person, and over-the-phone sales.
2. Enable premium membership subscriptions.
3. Reach more users by placing ads on all search engines.
4.
Get more of the right
people to visit your website.
5. Cap the number of ads you pay for, based on your business.
What are two ways
that Performance Planner can help reveal the possibilities across all your
Google Ads campaigns? (Choose two.)
1. Distribution
2.
Validation
3.
Simulation
4. Instrumentation
5. Differentiation
What can automated
bidding help an advertiser improve?
1.
Performance
2. Calls-to-action
3. Competition
4. Languages
What’s an advantage
of Responsive Display Ads?
1.
They’re built for
performance, reach, and scale.
2. They enable advertisers to control all aspects of their branding
3. They’re limited to banner-eligible slots.
4. They don’t require you to upload images, videos, headlines, logos, and descriptions.
What’s an advantage
of the reach of Responsive Display Ads?
1.
They automatically
adjust your creative asset’s size, appearance, and format to fit just about any
native or non-native ad slot.
2. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
3. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
4. They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
What’s an advantage
of using Responsive Display Ads?
1. They offer greater control over the way your ads look and feel.
2. They’re limited to banner-eligible slots.
3.
They will automatically
create ads from your images, videos, headlines, logos, and descriptions.
4. They help publishers deliver a faster experience using AMP.
What’s one benefit of
using responsive display ads?
1. They can be uploaded.
2.
They can run on native
inventory.
3. They can meet exact branding requirements.
4. They can respond to manual A/B testing.
What’s one reason to
use a responsive display ad for your campaign?
1. You want to upload your ads.
2. You want to increase control of your ad format.
3. You want to meet your company’s branding requirements.
4.
You want to increase
ad performance.
What’s provided by
Responsive Display Ads?
1. Reach, scale, control
2. Complete creative control and simplicity
3.
Reach, simplicity,
automation
4. Complete creative control and reach
When a Responsive
Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
1.
Size, appearance, and
format
2. Format, appearance, and external links
3. Format, image sizes, and external links
4. Size, external links, and font
When deciding between
Responsive Display Ads and uploaded ads, when would you opt for control rather
than for efficiency?
1.
When your ads must
meet exact branding requirements.
2. When you want ads that serve in all ad slot sizes.
3. When your ad has exceeded budget and you must cut costs.
4. When performance is your primary goal.
When should you use
AMPHTML ads? (Choose two.)
1.
When your goal is to
provide faster ad experiences.
2. When your goal is to maximize the reach and scale of your campaign.
3. When your goal is maximum creative control.
4.
When your goal is to
provide safer ad experiences.
When should you use
responsive display ads?
1. When your ads will only be run in banner-eligible slots.
2. When your primary goal is to control the look and feel of your ads
3.
When your primary goal
is performance.
4. When your primary goal is meeting branding requirements.
When visibility is
the campaign goal, which bidding strategy should an advertiser choose?
1. Enhanced cost-per-click (eCPC)
2. Maximize Conversions
3.
Target impression
share
4. Maximize clicks
Which Display Ad
format adjusts to available ad space?
1. AMPHTML ads
2. Image ads
3.
Responsive Display Ads
4. Uploaded ads
Which Display Ad
format automatically creates ads from uploaded headlines, logos, images, and
videos?
1. AMPHTML ads
2. Image ads
3.
Responsive Display Ads
4. Uploaded ads
Which Display Ad
format runs in both native and non-native inventory?
1. Uploaded ads
2.
Responsive Display Ads
3. AMPHTML ads
4. Image ads
Which Display Ad
format should you use if you’re concerned about malware and want a secure ad
experience across platforms?
1. Image ads
2.
AMPHTML ads
3. Responsive Display Ads
4. Search ads
You can leverage
Google Ads’ automated bidding strategy to help get the most from your
advertising budget
What are two benefits
of using automated bidding? (Choose two.)
1. Manual control
2.
Machine learning
3. Bidding suggestions
4. Sitelink extensions
5.
Auction-time bidding
You choose Influence
consideration as your marketing objective and the Similar Audiences targeting
option for a Google Display Ad campaign.
In Google Display Ad
campaigns, what are Similar Audiences built from?
1. Topics
2. Placements
3. Keywords
4.
Remarketing lists
You manage marketing
for a small business on a tight budget, yet you need to reach as many people as
possible.
How can Google Ads
help?
1. With Google Ads you always pay using cost-per-reach, predetermined by your budget.
2. Google Ads saves you time by deciding what your budget will be on a daily basis.
3. With Google Ads, your ads will show on every available search engine.
4.
With Google Ads, you
can choose a maximum amount to spend per month.
How does Google
Display Ads drive marketing results every day for thousands of advertisers
around the world?
1.
It allows them to run
ads and connect with audiences through Gmail, YouTube, and millions of other websites.
2. It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
3. It enables them to create online purchasing options native to Display ad formats.
4. It allows them to choose which specific YouTube videos they want their ads to be placed on.
How does Google
Display Ads drive marketing results for thousands of advertisers worldwide?
1.
It harnesses
best-in-class signals to place ads against the most relevant content.
2. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
3. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
4. It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
How does Google
Display Ads drive results every day for thousands of advertisers?
1. It combines search, shopping, and image ads to create the most relevant ads across the web.
2. Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
3. Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
4.
Its real-time view of
context and behavior across the web powers unique understandings of intent.
How does Google
Display Ads help advertisers meet their marketing objectives and drive results?
1. By offering the ability to display Bumper ads.
2.
By helping advertisers
deliver relevant advertising as people browse the web.
3. By helping advertisers reach customers searching for specific search terms.
4. By bundling together all the pillars of a campaign.
How is using
non-last-click attribution conversions useful for Performance Planner
forecasts?
1.
To allocate budgets
that drive incremental conversions
2. To take advantage of seasonal trends throughout the year
3. To find growth opportunities regarding device targeting
4. To identify the most profitable location targeting
Howard’s in the
process of creating a Google Display campaign and decides to use Custom Intent
audiences as a targeting option. He’d like to influence customer consideration,
but his niche audience isn’t covered by an In-market audience segment.
Which two data inputs
can Howard submit to best represent his audience? (Choose two.)
1. Negative keywords
2.
URLs
3.
Keywords
4. Topics
5. Offline conversions
In order to drive
sales with her Google Display Ads campaign, Charlotte wants to reach audiences
who looked at products on her website, with new ads for those exact products.
Which targeting
option should she choose to help achieve that goal?
1.
Dynamic remarketing
2. Standard remarketing
3. Remarketing
4. Affinity Audiences
Jake’s been trying to
build brand awareness for his new clothing line. Initial branding attempts wer
successful, but he now wants to scale things to a larger degree. Jake can reach
a wide audience by using Smart Display campaigns.
How many websites and
apps are available for Smart Display campaigns to run across?
1.
3,000,000
2. 300
3. 3,000
4. 300,000
Jasmine is the
director of marketing for a chain of clothing stores. She has been given a set
budget and needs to drive as many potential customers to her website as
possible.
Which automated
bidding strategy should she use in her campaign?
1. Target impression share
2. Maximize conversions
3. Target return on ad spend (Target ROAS)
4.
Maximize clicks
Josephine is in the
process of creating ads within her Standard Display campaign. She finds that
there are two main ad formats that she can leverage.
What are the two main
ad formats used in a Standard Display campaign? (Choose two.)
1. Text ads
2.
Responsive Display ads
3. Call-only ads
4. In-stream video ads
5.
Uploaded ads (Image
& AMPHTML)
Joshua has an online
store that sells skateboard equipment. He notices that potential customers are
looking at specific skateboards but leaving his website without completing a
purchase.
Which Google Display
campaign option can Joshua use to feature the same skateboards viewed to
potential customers who didn’t complete a purchase?
1. Custom Affinity audiences
2. Standard remarketing
3. Custom Intent audiences
4.
Dynamic remarketing
Julie wants to show
potential customers products they previously viewed on her website.
What does Julie need
in place to create dynamically generated display ads within a Dynamic
Remarketing campaign?
1. A Google My Business account
2. A list of relevant placements
3.
A pre-uploaded feed
4. A gallery of product images
Karen has opened a
new business and is using Google Display Ads to build awareness of her new
products.
How does Google
Display Ads targeting help Karen reach her marketing objective?
1. By tracking website traffic, improving customer service, and driving longer customer interactions.
2. By getting her ad to the people she selects, based on automated marketing objective tracking.
3. By building a social following, improving customer engagement, and driving larger transactions.
4.
By getting her ad in
front of the right people, in the right place, at the right time.
Karen owns a large
online business selling antiques. She wants to create a Smart Display campaign.
What are two of the
three inputs she must supply in order to create a Smart Display campaign?
(Choose two.)
1. Keyword examples
2. Example placements
3.
Budget amount
4.
Creative assets
5. Interest categories
Ken sees a high level
of success from his Display campaigns, and wants to take performance to the
next level with the help of Dynamic remarketing.
How can Dynamic
remarketing benefit him?
1.
It will show exact
products to potential customers that have previously seen them on his website.
2. It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
3. It will connect with users based on their demonstrated in-market behavior and purchase intent.
4. It will reach audiences based on their lifestyles, interests, and passions.
A company that
produces sporting equipment for senior citizens would like to use Google
Display ads to reach new customers. Their product line gears toward people,
with or without an identified interest in sports, over the age of 65.
Which option can best
help them reach these users?
1.
Demographic Audiences
2. In-Market Audiences
3. Affinity Audiences
4. Dynamic Remarketing
Trina is considering
using automated bidding, as she’s looking to make her campaign management
process more efficient.
What are three ways
that automated bidding can improve efficiency?
1. Sets manual bids for specific times of the day
2.
Saves time and
marketing resources
3.
Minimum and maximum
bid values are determined by the daily budget
4.
Sets the appropriate bid for each and every
auction
5. Integrates a large variety of signals to evaluate user intent
Thelma is creating a
Display campaign for her online toy store. She wants to showcase her products
to parents between the ages of 25 to 34.
Which option should
Thelma select to best reach these users?
1.
Demographic targeting
2. Custom Affinity audiences
3. In-Market audiences
4. Affinity audiences
Mary manages Google
Search campaigns and would like to extend her reach with Google Display ads.
She’s trying to decide whether to create a Standard Display campaign or a Smart
Display campaign.
Why would Mary choose
Standard Display campaigns over Smart Display campaigns?
1.
She prefers more
control over all aspects of her Display campaigns.
2. She wants to deliver both Search and Display Ads from the same campaign.
3. She prefers to offer minimal input and relies on automated solutions.
4. She wants the same level of results without managing the campaigns.
Gavin is creating a
Google Display ads campaign to help grow sales for his online clothing store.
His goal is to connect with users who previously viewed pages on his website
without making a purchase.
Which option will
best serve Gavin’s marketing goals?
1. Similar Audiences
2.
Remarketing
3. In-Market audiences
4. Affinity Audiences
Google Display ads
lets advertisers upload their own ads to the system, allowing advertisers
greater control over the look and feel of their messaging.
What are the two
types of uploaded ads?
1. Image ads and dynamic ads
2. Shopping ads and remarketing ads
3. Video ads and call-only ads
4.
AMPHTML ads and image
ads
Of the ad formats
available on the Google Display network, which one will automatically adjust
its presentation to best fit the available space on page?
1. Uploaded ads
2.
Responsive display ads
3. AMPHTML ads
4. Image ads
Colin wants to get
the word out about his newest product. He’s planning to create a Google Display
campaign with building awareness as his marketing objective.
Why would Colin
choose “Build awareness” as his marketing objective?
1.
He wants to get his
newest product in front of as many people as possible.
2. He wants to create dynamic call-only ads to reach specific audiences.
3. He wants to use Google’s automation technology to grow direct sales of his products.
4. He wants to engage users who intend to purchase his products and are actively researching them.
Millie is managing a
Google Ads campaign for a new client who’s tracking all important actions
post-click and values each of their conversion actions equally.
What type of
automated bidding strategy would be ideal for this client?
1. Conversion-focused bidding
2. Awareness-based bidding
3.
Consideration-focused
bidding
4. Revenue-focused bidding
Why should an
advertiser consider using responsive display ads?
1. They offer unlimited placement across the web for a lower overall cost than other ad formats.
2. They help advertisers and publishers deliver a faster experience to their audiences using AMP.
3. They offer advertisers far greater control over where their finished ads display on websites.
4.
They’ll automatically
create ads from your images, videos, headlines, logos, and descriptions.
Francis tries to
explain to his boss the benefits of using automated bidding.
Match these aspects
of automated bidding with the benefits they serve.
1. Auction-time bidding
2. Depth of signals used and cross analysis
3. Machine learning
4. Time saved
a.
Tailors bids to each
user’s unique context, using relevant signals present at auction time (4)
b.
Alleviates the strain
on marketing resources by automating more manual tasks (3)
c.
Integrates a large
variety of signals and considers new ones to evaluate user intent (2)
d.
Algorithmically helps
set the appropriate bid for each and every auction (1)
How does Google
Display ads grow marketing results for advertisers?
a. It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
b.
It focuses a campaign
on either Gmail, TrueView, or Chrome to better isolate specific audiences.
c. It determines a user’s primary marketing objective and enables the features that will best achieve it.
d. It harnesses a multitude of signals to place ads against the most relevant content.
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales.
How might remarketing help her meet this marketing objective?
1. It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
2.
It allows her to show
ads to people who previously visited her website as they browse websites and
use apps.
3. It reaches specific audiences based on declared data.
4. It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
Lola is in the
process of selecting a campaign type to suit her business objectives.
Why is it important
that she consider business objectives before choosing her campaign type?
1. Certain campaign types will only serve ads during particular times of the day and week.
2. Google Ads will automatically create ad messaging based on the campaign type she chooses.
3.
The campaign type
chosen will determine where her ads appear and the format of those ads.
4. Different campaign types have different minimum and maximum budget requirements.
What are the three
marketing objectives that can be met via targeting on Google Display ads?
1.
Build awareness
2. Drive action
3. Generate buzz
4.
Influence consideration
Which of the
following is a core benefit of Google Ads automated bidding?
1.
Auction-time bidding
2. Daily budget pacing
3. Impression share-based bidding
4. User ID-based bidding
Match each
auto-bidding strategy to the right campaign goal.
1. Target Impression Share
2. Target CPA
3. Maximize clicks
4. Target ROAS
A.
Traffic (3)
B.
Conversions (2)
C.
Visibility (1)
D.
Revenue (4)
Which of the
following is not a component of Google Display ads’ value proposition?
1. Intent
2. Machine learning
3. Performance
4.
Search
What are the three
main automation components of Smart Display campaigns?
1.
Automated bidding
2. Automated conversions
3.
Automated creatives
4.
Automated targeting
How can Google Ads
help you advance your business goals?
1. By building awareness of your brand
2. By driving online, in-app, in-person, and over-the-phone sales
3. By influencing consideration of your products and services
4.
All of the above
Advertising with
Google Ads starts with creating campaigns based on your business objectives.
Which campaign type
would you pick for each of the following scenarios?
1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
a.
Shopping 2)
b.
Search (3)
c.
Video (4)
d.
Universal App (1)
Uploaded ads give
advertisers access to more inventory than Responsive Display Ads.
1. True
2.
False
Which of the
following are the benefits of using Responsive Display Ads?
1.
Simplicity
2.
Automation
3. Control
4.
Reach
What two main ad
formats can be used in a Google Display ads campaign?
1. Search Ads
2.
Uploaded Ads
3. Social Ads
4.
Responsive Display Ads
A small business uses
Google Display ads to help deliver relevant advertising to people browsing the
web.
Which statement is
true about where Google Display ads connects with these valuable audiences?
1.
Google Display ads
connect with audiences through apps, YouTube, and millions of other websites
affiliated with Google.
2. Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
3. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
4. Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
Mike is interested in
using automation to more effectively manage his Google Display campaigns.
What’s one automation
model that Smart Display campaigns provide?
1. Automated rule creation
2.
Automated bidding
3. Automated video production
4. Automated YouTube video creation
Google Display lets
advertisers choose between two main ad formats: responsive display ads and
uploaded image ads.
Match the benefit of
each ad type to the appropriate ad format option.
1. Uploaded image ads
2. Responsive display ads
3.
Efficiency (2)
4.
Control (1)
Which two statements
are true about the use of targeting options to optimize a Google Ads campaign?
(Choose two.)
1.
Device targeting
allows you to reach customers on any device: desktops, tablets, and
smartphones.
2. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
3.
Location targeting
allows ads to be served in the specific geographic locations you choose.
4. Employment targeting allows you to serve ads only to people who work in a specific field.
Kevin has a large
collection of images and videos available for use but not a lot of time to
design ad creatives for his Google Display ads campaign.
Which Display ad format could Kevin use to save time?
1. Image ads
2. Uploaded ads
3.
Responsive display ads
4. AMPHTML ads
Which targeting
option is best for achieving brand awareness?
1.
Affinity
2. Custom Intent
3. In-Market
4. Remarketing
Which targeting
option is best for influencing consideration?
1. Custom Affinity
2.
Custom Intent
3. Demographics
4. Remarketing
What two types of
remarketing can be used on Google Display ads?
1. Custom remarketing
2.
Dynamic remarketing
3. Email remarketing
4.
Standard remarketing
Jacob's physical toy
store relies on offline metrics, such as store visits and in-store sales. He’s
heard that specialized campaign types can help him meet these kinds of goals.
Which campaign type can
help Jacob achieve his offline business objectives?
1.
Local
2. Display
3. Discovery
4. Video