Hubspot Email Marketing Certification Exam Answers 2022
This article provides students with the knowledge and skills to help them succeed in HubSpot Certified Email Marketing Professional certification exam. This article is designed to help students who already have experience in HubSpot. Hubspot Academy is a robust and flexible training platform, designed to provide a streamlined, engaging and valuable learning experience. This article will help students prepare for the HubSpot Certified Email Marketing Professional certification exam.
What is a HubSpot certification?
Hubspot Email Marketing Certification helps you to keep ahead of marketing trends and learn new skills that will help you to achieve success in your career. Hubspot is one of the best email marketing software and they are known as the leading Email Marketing service providers all over the world. The HubSpot Academy offers 15 certification tracks, including Inbound Marketing, Growth Driven Design, Frictionless Sales, Email Marketing, and more.
Is HubSpot certification Recognised?
Contributing largely to the online education movement, Hubspot Academy courses are also recognized by universities. And you know the certification is worth it when respected names like Northern University, Boston accepts Hubspot Certifications as a credit for the Master's program.
Hubspot Email Marketing Certification Exam Answers
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Exam Name – HubSpot Email Marketing Certification Exam
Total Questions and Time Limit – 60 Questions with 3 hours to complete the exam.
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1 – As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
I. Email sending provider
II. Email service program
III. Email service provider
IV. Email sender program
2 – Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
I. Send the right person the right message at the right time.
II. Create active lists for your business.
III. Segment contacts who you can’t connect with.
IV. Segment the different functions of your business to target outreach and communication.
3 – When sending email you can segment contacts by their buyer personas. What is a buyer persona?
I. A buyer persona is an actual representation of your customer based on real data.
II. A buyer persona is a semi-fictional representation of your lead before they become a customer.
III. A buyer persona is a semi-fictional representation of your ideal customer.
IV. A buyer persona is a tool you use to define your ideal customer.
4 – You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
I. Buyer’s journey lists
II. Buyer’s plan lists
III. Customer journey lists
IV. User journey lists
5 --How can email marketing fuel your overall inbound strategy?
I. Email marketing provides a one-to-one channel of communication.
II. Email marketing provides different types of email.
III. Email marketing syncs closely to your CRM.
IV. Email marketing syncs data to external platforms.
6 – Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
I. contacts
II. goals
III. segmentation
IV. personalization
7 – If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
I. Information gathered by importing contacts
II. Information gathered from a form submission
III. Information gathered from user behavior
IV. Information gathered from live trainings
8 – There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
I. Understanding implicit and explicit data
II. Sending at the right time
III. Having buyer personas
IV. Segmenting by the buyer’s journey
9 – If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
I. Lifecycle stage
II. Contact property
III. Buyer’s journey
IV. Buyer persona
10 – You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
I. Organize all the interactions you have.
II. Integrate your contact information with other tools you use.
III. Integrate with the other parts of your platform.
IV. Integrate your email information with the other tools you use.
11 – Fill in the blank: Inbound is the happy marriage between___________.
I. content and email
II. strategy and content
III. outbound and inbound
IV. context and content
12 – Before emailing any contacts in your database, what question do you need to ask yourself or your team?
I. Do we have permission?
II. Do we have a segment of contacts?
III. Do we have a goal?
IV. Do we have an email template?
13 – Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
I. contact management
II. contact organization
III. contact program
IV. contact database
14 – When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
I. set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
II. set the right template for your emails to send the most contextual message to the appropriate segments
III. set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
IV. set the right foundations to send your transactional emails at the right time
15 – Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
I. Send opportunity personalization
II. Send time property
III. Send delivering personalization
IV. Send time personalization
16 – You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
I. Creating the right email by bringing content and subject line together
II. Creating the right email by bringing content and context together
III. Creating the right email by bringing context and buyer personas together
IV. Creating the right email by bringing inbound and email together
17 – What helps to ensure you deliver the right email to the right person?
I. Buyer personas
II. Segmentation
III. Buyer’s journey
IV. Contact properties
18 – Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
I. alignment
II. relevancy
III. context
IV. connection
19 – There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
I. The right person
II. The right segments
III. The right email platform
IV. The right buyer personas
20 – What does AIDA stand for?
I. Attention, interest, desire, action
II. Attention, interest, decision, action
III. Attention, ideas, desire, action
IV. Attention, intention, decision, action
21 – Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
I. Setting a goal
II. Selecting a template
III. Discussing with your team
IV. Sending your email
22 – Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.
I. preview text
II. preview email
III. preview content
IV. preview line
23 – What is the definition of a conversion?
I. The completion of an open
II. The completion of a click
III. The completion of a desired action
IV. The completion of all clicks
24 – What is the ideal length of a subject line?
I. 41–50 characters
II. 55–75 characters
III. 10–20 characters
IV. 75–100 characters
25 – Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________
I. have higher unsubscribe rates.
II. trigger better sales.
III. align with the content for coupons in the email.
IV. not sound like the email is coming from a real person.
26 – What are the two key actions to look at when optimizing each part your email?
I. The segment and the open
II. The open and the click
III. The contacts and the goal
IV. The subject line and the preview text
27 – True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
I. True
II. False
28 – What does email delivery refer to?
I. Whether or not a receiver accepts your email
II. Whether or not a contact opens your email
III. Whether or not a receiver clicks your email
IV. Whether or not a receiver rejects your email
29 – In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent?
I. Selecting a checkbox to grant consent
II. Filling out a form
III. Selecting a checkbox in an email
IV. Filling out a lead flow
30 – What are the three levels of opt-in?
I. Opt-in, opt-out, and neutral
II. Neutral, opt-in, and confirmed opt-in
III. Opt-out, opt-in, and GDPR opt-out
IV. There are only two.
31 – Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
I. build trust
II. create segments
III. build segmentation
IV. build email deliverability
32 – True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
I. True
II. False
33 – True or false? Any email marketing vendor of value will not allow you to send to a purchased list.
I. True
II. False
34 – What are the two buckets that your post-send metrics fall into?
I. Segmented and non-segmented
II. Opened and clicked
III. Positive and negative
IV. Engaged and did not engage
35 – Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
I. Do we have verifiable permission to send to them?
II. Perfect, thanks for giving this to me. I forgot to create a list for this email.
III. Perfect! Do we have their first names though? I want to add personalization.
IV. Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.
36 – When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
I. SMART goals
II. Segmentation
III. Engagement
IV. Open and click rates
37 – Which of the following is an example of a fundamental (s) of writing effective email copy.
I. Write for scannability.
II. Use the overall inbound tone.
III. Add preview text.
IV. Have unsubscribe links.
38 – The number of valid email addresses that accepted your company’s message is the definition of what metric?
I. Emails delivered
II. Emails sent
III. Emails suppressed
IV. Emails rejected
39 – True or false? Your email outline is the actual template you’ll use for every email.
I. True
II. False
40 – True or false? Analysis is only important in your inbound email marketing strategy.
I. True
II. False
41 – Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?
I. Segmentation
II. Buyer’s journey
III. Conversations across emails
IV. Social interaction
42 – What is the average width of an email?
I. 600 pixels
II. 55 pixels
III. 900 pixels
IV. 400 pixels
43 – True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
I. True
II. False
44 – Fill in the blank: Consistent analysis helps you discover _________.
I. trends
II. open rates
III. click rates
IV. value
45 – What is the first question you should ask yourself when testing your marketing emails?
I. Why am I running this test?
II. What am I testing?
III. Who am I testing with?
IV. How long will my test run?
46 – Which of the following is NOT a step in creating tests for your marketing emails?
I. Design your test.
II. Review and start your test.
III. Evaluate the segment of recipients you’re sending to.
IV. Analyze your whole email marketing strategy performance.
47 – True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
I. True
II. False
48 – True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
I. True
II. False
49 – When using a significance test calculator, what is the “margin of error” called?
I. Confidence interval
II. Confidence value
III. Confidence level
IV. Confidence percentage
50 – True or false? Every test you run needs to have statistically significant results.
I. True
II. False
51 – What is the definition of lead nurturing? (Type I.
I. The process of building relationships with your prospects with the goal of earning their business when they’re ready
II. The process of building relationships with leads specifically to convert them for the first time
III. The process of developing your sales relationships
IV. The process of developing your relationships through inbound service
52 – Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
I. timely, efficient, and targeted approach to connecting with your leads
II. timely, effective, and targeted approach to connecting with your contacts
III. timely, efficient, and targeted approach to connecting with your contacts
IV. timely, efficient, and segmented approach to connecting with your contacts
53 – Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
I. A significance test calculator
II. The results of your A/B test
III. The results of the pre-work of your A/B test
IV. The purpose of your A/B test
54 – What is the the last step of running effective lead nurturing campaigns?
I. Setting goals
II. Selecting personas
III. Measuring and improving
IV. Creating content
(V) Identifying the timeline
55 – A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
I. Transactional
II. Marketing
III. Sales
IV. Behavioral
56 – True or false? Are there three levels of opting in types?
I. True
II. False
57 – True or false? Trust is not a factor of your lead nurturing strategy.
I. True
II. False
58 – What is the definition of email deliverability?
I. The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
II. A program to get into people’s inboxes.
III. The measurement of how successful a sender is at not getting lost in the spam folder.
IV. The measurement and understanding of spam filters.
59 – What are the three ways to look at your contacts list through?
I. Sources, permissions, expectations
II. Sources, expectations, delivery rate
III. Sources, clicks, opens
IV. Sources, permissions, delivery rate
60 – When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
I. Treating your contacts the way you want to be treated and showing them value
II. Contact management and segmentation
III. Lead rotation for handoff to sales
IV. Only top-of-the-funnel contacts
61 – What is the definition of an email marketing strategy? (Type I.
I. A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
II. A separate strategy outside of your inbound efforts that involves sending email.
III. A strategy for sending all types of email for your business, including sales emails and administrative emails.
IV. A strategy around sending transactional email for your business
62 – When was the first email sent?
I. 1980s
II. 2000
III. 1970s
IV. 1990s
63 – What does it mean to create an inbound email marketing strategy?
I. Develop a way to send blast email, create conversations, and close customers.
II. Create a human, helpful, and customer-driven conversation and experience.
III. Create a human, inbound, and holistic experience.
IV. Create a helpful, human, and lead-only driven conversation and experience.
64 – The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.
I. effective inbound marketing strategy.
II. email marketing sending strategy.
III. email marketing and sales strategy.
IV. effective email marketing strategy.
65 – You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
I. By hyperlinking appropriate copy
II. By editing alt-text
III. By linking images to your offer
IV. All of the above
66 – To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
I. A segment that tracks all ineligible contacts
II. A segment that tracks all emails sent
III. A segment that tracks all actively subscribed contacts
IV. A segment that tracks all contact sources
67 – True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
I. True
II. False
68 – Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
I. Expectations
II. Email layout
III. Personalization
IV. All of the above
69 – By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
I. Setting expectations
II. Subscribing them
III. Aligning content
IV. Nurturing the contacts
70 – Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
I. The right contacts in your database
II. The right program to analyze the trends
III. The right platform to bring in new contacts
IV. The right strategy to measure the decay
71 – What is graymail? (Type I.
I. Email you technically opted in to receive but do not really want.
II. Email you never opted in to receive and do not want.
III. Email you opted in to receive and engage with.
IV. Email that’s delivered to your spam folder.
72 – A computer program that allows you to access and manage your email is the definition of what?
I. Email client
II. Email engagement
III. Email outsourcing
IV. Email platform
73 – There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
I. Return on investment
II. Segmentation strategy
III. Social media collaboration
IV. Return on value
74 – How many contacts do you need on your list to run an A/B test?
I. At least 1,000
II. At least 50
III. At least 2,000
IV. At least 500
75 – Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
I. email campaigns bring in from your business’ initial investment.
II. email segments bring in from your business’ initial investment.
III. emails deliveries bring in from your business’ initial investment.
IV. email engagements bring in from your business’ initial investment.
76 – What is one common cause of low click-through rates?
I. The email is trying to do too many things.
II. The email doesn’t have a CTA.
III. The email doesn’t have a link to a web-page version.
IV. The email wasn’t sent to enough people.
77 – Using an A/B test, what can you test with your marketing emails?
I. Variations of your email
II. The subject line of your email
III. The body of your email
IV. The segment of contacts
78 – Software with the goal of automating your marketing actions is the definition of what?
I. Lead automation
II. Marketing automation
III. Services automation
IV. Sales automation
79 – True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
I. True
II. False
80 – In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
I. Patience
II. Leads
III. Development
IV. Communication
81 – When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
I. Setting goals
II. Creating content
III. Selecting personas
IV. Identifying the timeline
(E) Measuring and improving.
82 – Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
I. at the right time equals success.
II. at the right time equals sending.
III. at the right term equals successful sending.
IV. at the right test equals success.
83 – Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?
I. The goal of why you’re sending it and then the carefully designed components layered on top of each other
II. The segments you’re sending to and the deliverability goals of your email
III. The template you’re using to send your email and the footer information you’re using
IV. The segments of contacts you do not send to and the the segments you are sending to
84 – True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
I. True
II. False
85 – True or false? You need a dedicated A/B testing tool to run your A/B tests.
I. True
II. False
86 – When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?
I. Decide that three hours is long enough because people never check our emails after that.
II. Try to test for 24 hours to give us enough time to produce statistically significant results.
III. Three hours is too long. We should only run it for an hour so we can make our decision faster.
IV. We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.
87 – Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
I. consideration
II. awareness
III. decision
IV. acquisition
88 – True or false? You need a web designer to design your marketing emails.
I. True
II. False
89 – What does the send metric help you analyze?
I. Any email recipients who was sent to and accepted your message.
II. Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
III. Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
IV. Any email recipients who have opted in to receive your message and were sent to.
90 – When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
I. Verifiable permission
II. Email address
III. Email domain
IV. Verifiable business name
91 – What is the ideal length of an Email Subject Line?
I. 41-50 characters
II. 55-75 characters
III. 10-20 characters
IV. 75-100 characters
92 – What is the definition of analysis?
I. The detailed examination of anything complex in order to understand its nature or to determine its essential features
II. The detailed examination of your emails specifically
III. The examination of all your marketing efforts at all times
IV. The examination of how well you’re doing analysis